WHO WE ARE:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

REQUIREMENTS

• Proven experience in campaign delivery and a desire to lean into the Performance Marketing mindset.
• A strong understanding of marketing agency capabilities.
• Strong project management skills to ensure campaigns are delivered on time.
• Excellent client delivery skills to imbed a seamless client-agency relationship.
• Excellent team building skills
• MUST be able to work in Essex (Dunton) twice a week and in central London twice a week.
  We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
  WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
  VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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THE ROLE

Our Ford client has undergone transformative shift in its marketing activities, transitioning from predominantly ATL brand (and award winning) approaches, to a dynamic, performance-led strategy directly aimed at boosting sales figures.
This role presents a unique chance to engage in one of the most integrated client-agency relationships in the UK, offering an immersive experience with the client’s business.
WPP Team Ford – spans across media, data, CX and insights. You’ll play a pivotal role in enabling performance by delivering creative campaigns.

If your expertise lies in campaign delivery and delivering client business growth, this role presents a unique career defining and potentially award-winning opportunity for IPA Effectiveness.

• The Account Director is responsible for the delivery of all creative campaigns for Ford of Britain and Ford of Ireland.
• This includes working with the integrated Media teams to ensure that all assets are delivered on time.
• Responsible for the localisation of central activity to deliver against local media plans.
• Responsible for the delivery of all local campaigns across multiple channels (Digital, OOH, TV, Radio etc).
• You will work in partnership with CRM Specialist and Performance Manager to ensure all Performance activity is supported by their areas.
• You will work alongside the Business Director and Creative Director to ensure all ideas are activated and delivered.
• You will work with the Ford central teams to ensure local activity is supported and local activity is compliant with legal and governance rules.
• You will work with multiple WPP agencies to aid in orchestrating the delivery of core campaigns across Commercial Vehicles (Including Hogarth and other WPP hubs)

KEY TASKS

• Review of all central campaigns and providing recommendations on local activation.
• Identification of local requirements and developing these.
• Managing any partner relationships to ensure the delivery of assets to these campaigns.
• Interfacing with the Ford team to agree activity objectives, priorities, and timelines.
• Management of timelines and working with Production Hubs to ensure smooth delivery of activity.
• Understanding of media plans and working closely with the media teams to ensure smooth delivery of these campaigns.