JOB SUMMARY:

As the Home Care Liaison, you will play a pivotal role in leading our private pay growth expansion efforts throughout MA and Seacoast NH. Drive revenue growth in assigned territory by acquiring new business, enhancing market share, and fostering client relationships. The role involves comprehensive account development across various healthcare sectors including Hospitals, Physicians, Post-Acute Agencies, Assisted Living Facilities, Rehabilitation Facilities, Payers, and Community-Based Partners. This position requires a proactive approach to sales, strong interpersonal skills, and the ability to navigate complex healthcare landscapes while consistently delivering results.

Required Qualifications and Skills: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• 3-5 years of measured success in Sales and Marketing
• Preferred experience in Home Health, Home Care, or Hospice preferred
• A bachelor’s degree • Experience working with a CRM system
• A self-starter with a strong work ethic and a desire to succeed
• Strong verbal and written communication skills
• A sense of urgency to convert leads and solve complex problems
• Ability to collaborate effectively with internal and external stakeholders
• Valid driver’s license and reliable transportatio

• Conducting all aspects of the sales process from prospecting to strategic account management, assessing client needs, delivering service presentations, client/family consults, and ensuring timely follow-up
• Crafting quarterly business plans to align with growth objectives
• Meeting and surpassing admission targets as directed by Senior Leadership by achieving new revenue objectives within assigned territory
• Demonstrating empathy while understanding the needs of potential clients, while effectively communicating the benefits of our non-medical home care services and addressing objections
• Maintain all sales activities using CRM software
• Collaborating daily with Intake and Case Management teams to streamline care coordination and client admissions
• Adhering to established sales and marketing strategies while receiving constructive feedback for continuous enhancement
• Work with sales and marketing management on initiatives focused on customer creation and relationship building
• Monitoring competitor activities and market trends to inform strategic decision-making
• Representing the company as a knowledgeable resource for Home Care services in a professional manner
• Perform other duties as assigned

Required Qualifications and Skills: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• 3-5 years of measured success in Sales and Marketing
• Preferred experience in Home Health, Home Care, or Hospice preferred
• A bachelor’s degree • Experience working with a CRM system
• A self-starter with a strong work ethic and a desire to succeed
• Strong verbal and written communication skills
• A sense of urgency to convert leads and solve complex problems
• Ability to collaborate effectively with internal and external stakeholders
• Valid driver’s license and reliable transportation