Agency :
Red Agency
Job Description :
About Havas Red
We are HAVAS global, earned-first agency that puts cultural clout, creative magic and strategic insight at the heart of everything we do.
We help brands become part of consumer conversation by thinking big, different and bold, with attention-grabbing creative driven by strategic cultural insight that is authentic, engaging, entertaining, informative and provocative.
As a global network with over 30 offices worldwide, we pride ourselves on our borderless thinking that transcends market, channel and discipline. From content to social to experiential to influence to editorial, our work delivers on every level.
The pride we have in our work goes hand in hand with a culture that’s passionate, vibrant and bloody good fun. We believe that people are our most vital asset because they are different. Different to one another and different to the norm. Diverse perspectives fuel our curiosity and fresh thinking.
The Role
We’re looking for an AE to join our Consumer & Brand team and create standout work that will help make our clients famous. Working within our travel, culture, F&B and lifestyle portfolio of brands, you will be working with some of the biggest and well-known brands in the country.
The AE works closely with Account Managers and Account Directors to create smart earned first work and tap into your media contacts and stellar understanding of the Australian media landscape to support the team in delivering the best quality work across client program development, implementation and reporting.
For this role, you will need to demonstrate that you have your finger on the pulse and are up to date on all the latest media moves, trends in culture, travel and lifestyle. You will understand what makes a story great and have a growing list of media contacts and be keen to grow your network, proven through your experience working within an agency context.
We encourage people from diverse backgrounds, identities, beliefs, age and abilities, including Aboriginal and Torres Strait Islander people, to apply for this or any role with us.
We look forward to meeting you.
Key Responsibilities

Be the wow factor for clients

• Research and monitor clients’ business and industries to stay up to date on trends, developments and breaking issues, and in concert with senior managers, counsel client accordingly
• Develop and cultivate positive relationships with allocated clients
• Working with senior managers, prepare and regularly review and update detailed project/program plans including working timetables of activity and WIP docs
• Produce meeting reports, noting actions and ensuring appropriate interaction and follow up

Bring your Black Book of media and influencer contacts

• Ensure accurate, relevant media distribution lists are developed and kept up to date
• Develop and cultivate a wide range of relationships across mainstream and specialist media relevant to client base
• Bring your creativity, developing unique, relevant and newsworthy story angles
• Cultivate strong relationships with social influencers relevant to client base
• Develop high quality media releases, pitches and materials, including research, writing, editing, collating and distributing through relevant social media channels
• Ensure media are proactively followed up to achieve agreed KPIs, cultivating a positive client presence
• Monitor and report on client and industry media activity ensuring media coverage is provided in the best quality and as quickly as possible
• Work with targeted media and influencers on story/content development
• Respond to and follow up media enquiries in a timely, efficient and professional manner
• Support with media and influencer events including conferences, briefings, tours and activations
• Keeping coverage trackers up to date with PR coverage across product, corporate and consumer/lifestyle and assist the team with reporting duties

Be an event manager extraordinaire

• Support on events including research, venue, catering, talent selection and management, theming and decoration and speaker briefs
• Support with guest list management, invitations and RSVPs

Be a culture driver

• Be a driving force for culture within the agency; share your knowledge of culture, trends and audiences to fuel culturally meaningful ideas and insights
• Be a force for positive and approachable creativity, contribute creatively to projects, new business and campaign development
• Bring ideas to the table that will push the creative team, the wider agency and our clients into tomorrow

Be a dynamo part of the Consumer and Brand and wider HAVAS Red team

• Participate as an active and interested team member, providing support to colleagues and taking every opportunity presented to learn and develop
• Participate in brainstorms to generate media strategies and story ideas
• Bring your unique self to work and activity add to the team’s culture

Please refer the Job description for details