WHO ARE WE?

We are the originators of influencer marketing.
Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.
From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.
Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta.
We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.
Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

ROLES & RESPONSIBILITIES:

• Support with the day-to-day management of creator and branded content campaigns, with a focus on key social platforms including; TikTok, Meta & Snap.
• Reviewing creator content to ensure it meets campaign briefing requirements and expectations.
• Expert knowledge of the creator community.
• Responsible for building and nurturing relationships with creators, and managing comms with creators and talent management agencies.
• Support the campaigns team with strategic creator research, vetting, sourcing and outreach ensuring relevancy and diversity.
• Oversee and manage campaigns via our platform, Waves, including brief & content uploads and creator payments.
• Ensuring all campaigns are set up correctly across platforms including TikTok Creator Marketplace, TikTok Creative Exchange and Monday.com.
• Supporting Account Managers and Senior Account Managers with daily campaign statuses and updates.
• Work on end-of-campaign reports alongside Account Managers and Senior Account Managers to ensure we exceed client expectations.
• Support with partner events and workshop initiatives.