-– ABOUT THE ROLE —
The Account Executive is a client-facing role on the Business Development team, reporting to the Director of Business Development. Ideal for an early-career B2B sales professional, this high-impact position is responsible for generating new business and expanding existing accounts in a consultative, full-cycle sales environment.
WHAT YOU’LL BE DOING:
This is a hybrid hunter–farmer role, with a primary focus on prospecting, engaging leads, running discovery calls, closing new business, and nurturing existing accounts.
Prospecting & Pipeline Development
- Identify and engage prospective customers to generate new logo opportunities and revenue growth.
- Leverage strategic prospecting techniques, including cold outreach, referrals, partnerships, and digital engagement.
- Develop and execute a sales plan to meet and exceed monthly, quarterly, and annual revenue targets.
- Build and maintain a strong pipeline of qualified opportunities in Salesforce and keep records up to date.
Sales Execution & Deal Management
- Manage the full sales process, from lead generation to contract negotiation, closing deals, and onboarding.
- Conduct discovery calls to qualify leads based on needs, budget, decision-making authority, and timeline.
- Deliver persuasive sales presentations that highlight the value of Worthwhile’s solutions.
- Using a consultative sales approach, navigate complex sales cycles, overcome objections, and negotiate contracts to close deals.
- Manage consultative sales cycles that range from 1 - 6+ months depending on client size and complexity.
- Present, negotiate, and finalize contracts with favorable terms for both Worthwhile and the client.
- Use creative problem solving and technical knowledge to effectively configure, price, quote, and process client requests.
Client Growth & Retention
- Build and maintain relationships with existing customers to uncover upsell and cross-sell opportunities and ensure long-term loyalty.
- Keep customers informed on new features, industry trends, and best practices to drive engagement and retention.
Internal Collaboration & Strategy
- Collaborate with cross-functional teams (leadership, operations, product, etc.) to shape proposals and ensure successful client handoffs.
- Act as a subject matter expert (SME) on Worthwhile’s capabilities, processes, and client success stories.
- Analyze sales data and metrics to identify areas for improvement and implement strategies to drive results.
Market Engagement & Additional Responsibilities
- Engage with potential clients through industry events, trade shows, and relationship-building efforts.
- Travel regionally as needed, with overnight stays up to 20% of the time.
- Adapt to various client office environments, maintaining a professional and appropriate presence.
- Support other initiatives or projects defined by the Director of Business Development.
- Must pass a background check and agree to a drug-free workplace policy.
A hybrid of hunter and farmer, the role blends proactive sales execution with a consultative, relationship-focused approach:
- ~80% of the focus is on generating new business: identifying and qualifying leads, pursuing new logos, closing deals, and driving revenue growth.
- ~20% is dedicated to nurturing existing client relationships: uncovering upsell opportunities, strengthening partnerships, and ensuring long-term success