Account Manager, Digital

at  APCO Worldwide

REQUIREMENTS:

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: 3+ years of proven experience in a digital marketing or social media role.
• Skills:
• Excellent written and verbal communication skills in both English and Arabic.
• Strong understanding of social media platforms and best practices.
• Proficiency in social media analytics tools.
• Creative thinking and ability to generate innovative content ideas.
• Excellent project management and organizational skills.
• Some travel may be required.
• Must be willing to work additional or irregular hours as needed and allowed by local regulations

THE ROLE:

We are seeking a highly motivated and experienced Digital Account Manager to join our dynamic team. The ideal candidate will be a digital/social media expert with a proven track record of developing and executing successful digital strategies/campaigns. You will be responsible for managing social media content, engaging audiences, and growing our online presence across various platforms.

KEY RESPONSIBILITIES:

• Content Development & Strategy:
• Develop engaging and innovative content for various social media platforms, including Facebook, LinkedIn, Twitter, and emerging channels.
• Create and implement social media strategies and campaigns that align with overall marketing objectives.
• Propose new ideas and concepts to enhance social media presence and audience interaction.
• Stay up-to-date on the latest social media trends and best practices.
• Community Management & Engagement:
• Manage social media communities, respond to comments and inquiries, and foster a positive online environment.
• Increase audience engagement and participation through interactive content and activities.
• Build and maintain relationships with key influencers and online communities.
• Analytics & Reporting:
• Track and analyze key social media metrics, including audience demographics, engagement rates, and campaign performance.
• Prepare monthly reports on social media performance, providing insights and recommendations for improvement.
• Utilize social media analytics to optimize content strategy and maximize ROI.
• Project Management:
• Develop and manage content calendars, ensuring a consistent stream of engaging content.
• Collaborate with cross-functional teams to execute integrated marketing campaigns.
• Manage social media budgets and resources effectively.
• Additional Responsibilities:
• Cover events and create social media content around them.
• Assist with ad-hoc assignments and reporting as requested by the Direct Manager.