Acquisition Strategy and Planning Senior Director, Flywheel New Ventures at FanDuel

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Jan, 26

Salary

213000.0

Posted On

31 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Growth Marketing, Customer Acquisition, Data-Driven Decision Making, Media Mix Modelling, Analytical Skills, Team Leadership, Budget Management, Collaboration, Customer Experience, Competitive Analysis, ROI Analysis, Marketing Strategy, Communication Skills, Creativity, Metrics Driven

Industry

Entertainment Providers

Description

THE POSITION Our roster has an opening with your name on it FanDuel is looking for a dynamic Acquisition Strategy and Planning Senior Director to lead acquisition, investment and customer activation strategy across our portfolio of Flywheel & New Ventures (FNV) products. As FanDuel launches and scales new ventures in sports entertainment, this is a unique opportunity to be on the ground defining customer acquisition strategies in new white spaces, while leveraging the scale and capabilities of the world’s largest gaming company. This role will work closely with marketing and commercial teams to develop multi-channel marketing campaigns that maximize the impact of brand moments for customer acquisition. You will lead customer marketing teams across the FNV suite of products including Picks, Racing, FanDuel TV, Daily Fantasy, as well as exciting new products slated to launch in the coming months. The successful candidate for this role will be relentlessly curious and creative, making data-driven decisions to guide long-term customer acquisition strategy and investment planning. This is a unique opportunity to lead acquisition marketing for America’s #1 sportsbook brand as we expand our portfolio into new sports and gaming ventures. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play Own customer acquisition strategy for all New Venture product launches, including being accountable for investment allocation and planning across media, offers and generosity Create and own acquisition budget, developing new customer generosity propositions and overseeing media mix and execution Lead a team of customer marketers with a focus on efficiently reaching and acquiring new customers across FNV products Lead media mix modelling and develop innovative roadmaps for short-term & long-term optimizations to maximize acquisition offer ROI Develop strong relationships with cross functional teams driving effective collaboration across marketing, analytics, commercial, and product Work with product and content teams to continually improve the end-to-end new customer experience from awareness to conversion Develop and maintain competitive insights to inform strategy and ensure we are delivering best-in-class propositions and acquisition offers Assess impact of marketing efforts on full customer lifecycle and lifetime value, across both flywheel and other FanDuel products Develop and continue to improve acquisition team structure, operations, and tooling to optimize for efficiency and ROI Provide senior management with post-initiative ROI analysis paired with consumer insights to make recommendations to increase acquisition and drive a premium brand experience THE STATS What we're looking for in our next teammate 10+ years of experience in digital/growth marketing with a focus on consumer acquisition 6+ years of managerial experience preferred Bachelor’s degree in marketing, Business or Analytical field (or other relevant discipline) preferred Strong communication skills and experience influencing senior leadership teams Proven growth mindset: Product led, data driven and highly creative Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity, with a track record of delivering business outcomes Strong analytical rigor to your decision making, paired with clear customer focus Ability and eagerness to effectively balance the big-picture strategic work with execution Proficient in a range of tools across the marketing stack: Amplitude, Adjust, GA, Chartio preferred Interest in the broader gambling industry preferred ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). PLAYER BENEFITS We treat our team right We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com. The applicable salary range for this position is $171,000 - $213,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #LI-Hybrid

Responsibilities

Lead customer acquisition strategy for new product launches and manage investment allocation across various channels. Collaborate with marketing and commercial teams to develop effective multi-channel marketing campaigns.