Acquisition Strategy Senior Director at FanDuel

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Mar, 26

Salary

214000.0

Posted On

10 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Growth Marketing, Consumer Acquisition, Team Leadership, Data Analysis, Marketing Strategy, Media Allocation, Customer Experience, Collaboration, Analytical Skills, Communication Skills, ROI Analysis, Innovation, Metrics Driven, Product Led, Creative Thinking

Industry

Entertainment Providers

Description

THE POSITION Our roster has an opening with your name on it We’re looking for an Acquisition Strategy and Planning Senior Director to shape and lead our acquisition, investment and activation strategy across Casino to drive company growth. High profile role with the opportunity to make a material impact on the business outcome for FanDuel Group. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play Accountable for investment and allocation strategy across media, bonus and generosity through margin Define & own the new-to-group acquisition strategy to create a modern marketing organization with a key focus on new customer acquisition efficiency for Casino Lead a team of marketers that focus on key strategic capabilities that efficiently reach and acquire new customers across business verticals Develop and own go to market strategy for new states while ensuring we continue to dominate in new states Own the strategy of media mix allocation and drive an innovation roadmap for short-term & long-term optimizations to deliver greater ROI for Casino Develop a framework for breakthrough, targeted, competitive offers focused on acquiring new customers with a focus on lifetime value within the Casino space Develop strong relationships with cross functional teams driving effective collaboration across marketing, analytics, commercial, and product Own commercial valuations and their impact on activations for all new to group deals Work with product and content teams to continually improve the end-to-end new customer experience from response to conversion Constantly seek optimization and growth through qualitative and quantitative data analysis Provide senior management with post-initiative ROI analysis paired with consumer insights to make recommendations to increase acquisition and drive a premium brand experience THE STATS What we're looking for in our next teammate Minimum 10 years of experience in digital/growth marketing with a focus on consumer acquisition Minimum 4 years of managerial experience preferred Bachelor’s degree in marketing, Business or Analytical field (or other relevant discipline) preferred Strong communication skills and experience influencing senior leadership teams Proven growth mindset: Product led, data driven and highly creative. You are results oriented, with the need to be objective and measure performance Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity Track record of delivering business outcomes. Strong analytical rigor to your decision making Ability and eagerness to effectively balance the big-picture strategic work with execution Proficient in a range of tools across the marketing stack: Amplitude, Adjust, GA, Chartio preferred Customer focused Interest in the Casino industry preferred ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). PLAYER BENEFITS We treat our team right We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com. The applicable salary range for this position is $171,000 - $214,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #LI-Hybrid

Responsibilities

The Acquisition Strategy Senior Director will shape and lead the acquisition, investment, and activation strategy for Casino to drive growth. This includes developing go-to-market strategies, optimizing media mix allocation, and enhancing customer acquisition efficiency.