Activation GTM Manager at Microsoft

Beijing, Beijing, China -

Full Time

Start Date

Immediate

Expiry Date

17 Feb, 26

Salary

0.0

Posted On

19 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Strategy, Business Performance, Sales Activation, Demand Generation, Product Leadership, Operational Excellence, Pipeline Creation, Market Strategy, Customer Engagement, Field Activation, Feedback Loops, Industry Trends, Sales Discipline, Marketing Plan, Thought Leadership, AI Business Process, Solution Play

Industry

Software Development

Description

Growth Strategy & Business Performance: In partnership with the Asia Activation GTM Leader, oversee the execution of AI Business Process solution plays in GCR to enhance performance with Solution Play GTM teams. Responsible for new pipeline creation, addressing pipeline gaps by OU/segment, and implementing global strategies relevant for your Area, including FY26 program performance. Sales Activation: Lead end-to-end solution play field activation to win customers across the AI Business Process solution plays including X-Commercial Solution Area plays such as Agentic. Resolve blockers and influence strategic improvements through field feedback loops. Partner closely with the Solution Play GTM teams to deliver field readiness and skilling as well as capture and share insights on customer wins/losses, compete trends, and partner feedback. Demand Generation: In partnership with the Solution Play GTM, align and orchestrate the execution of AI Business Process marketing plan with Integrated Marketing Managers (IMM), and Partner roles. Drive signal conversion to create pipe and ensure successful customer targeting events. Provide input to amplify AI Business Process priorities. Product Leadership: Act as a strong AI Business Process (and AI Business Solutions) advocate by demonstrating thought leadership externally with customers and partners, and internally. Champion local needs and insights to shape global product strategy, roadmap, and readiness through structured feedback loops. Understand industry trends, challenges, and regulatory requirements. Operational Excellence: Partner closely with Regional and Area Sales Excellence and Sales Operations to drive sales discipline, pipeline creation and acceleration, and MCEM orchestration. Promote consistent use of programs and investments as well as standardized services and tools in the field sales teams. Partner with Solution GTM Leaders and Activation GTM Leaders to drive a connected ROB that tracks end-to-end business health, aligning sales and marketing insights with Corp through VSU, IAP, and other key cadences. Required (RQs) Min. 8+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales or related work experience OR equivalent experience 12+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field OR equivalent experience 8+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization OR equivalent experience

Responsibilities

Oversee the execution of AI Business Process solution plays to enhance performance and lead end-to-end solution play field activation to win customers. Partner closely with various teams to ensure field readiness, capture insights, and drive demand generation.