Activation Manager, On Premise at Bacardi

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

29 Jun, 26

Salary

0.0

Posted On

31 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

FMCG Marketing, Luxury Marketing, Spirits Marketing, On-Premise Channel Knowledge, Commercial Acumen, Budget Management, Agency Collaboration, Communication Skills, Consumer Insights, Activation Program Design, Performance Tracking, Market Analysis, Relationship Building, Creative Thinking, Problem Solving, Adaptability

Industry

Beverage Manufacturing

Description

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART, YOUR KEY FOCUS WILL BE: 1. Plan & Deliver Insight-Led Activations Leverage a deep understanding of customer and brand jobs-to-be-done, along with consumer insights and trends, to design activation programs that meet customer needs while delivering brand objectives. Collaborate with Brand Managers, PR, and regional teams to ensure activations are strategically aligned, creatively distinctive, and have a strong PR hook to drive earned coverage. 2. Collaborate for Flawless Execution Execute activations seamlessly in venue, working with On-Premise Team and customers to adapt plans for venue- or customer-specific opportunities. Build strong working relationships with venue decision-makers and staff to ensure activations are executed flawlessly, brand standards are upheld, and opportunities for future collaboration are maximised. Coordinate with agency partners to deliver activations to the highest standard, on time and within budget. 3. Monitor, Evaluate & Optimise Set SMART objectives for all activations and track performance against agreed KPIs. Provide concise wrap-ups with outcomes, learnings, and recommendations for future activations. Gather and analyse market insights, sales data, and activation results to inform continuous improvement. Manage activation budgets accurately and responsibly, ensuring disciplined allocation, clear reporting, and maximum ROI. Contribute to annual planning milestones (IAP or equivalent) by identifying opportunities and gaps early and ensuring on-premise plans maximise impact in the channel. SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY 5+ years’ experience in FMCG, luxury, or spirits marketing. Deep understanding of the on-premise channel, customer jobs-to-be-done, decision journeys, and customer/category strategies. Strong commercial acumen with proven budget ownership, disciplined allocation, and ROI-driven decision-making. Advanced capability in the agency and customer briefing process, from concept through to execution and evaluation. Confident communication with proven ability to work collaboratively across internal, partner, and global teams, building trust and alignment to deliver results. PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR Fearlessly perseveres in overcoming obstacles and setbacks by taking swift and efficient action and share best practices. You are a motivator and continuously challenge yourself and your peers to achieve the best results possible. Demonstrate the drive, initiative and tenacity required to define winning at Bacardi. An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships. Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You operate at pace and are able to multi-skill effectively and are at ease leading projects. You will be highly performance driven, commercially and financially astute. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. You will have an attitude of constant learning and improving. Curious, creative, obsessed about the consumer, have strong sense of popular culture to identify passion points the brand and consumer share. Inquisitiveness/ curiosity around new media, digital, technology and social trends and possessing an attitude to experiment or innovate in these areas. Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Comfortable with change and ambiguity. LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws. Perks of Working for us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement: Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community) Retirement/Pension Plan Health & Wellbeing Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand. Join a world-class team. Recognized by Forbes as one of the World's Best Employers 2025 We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Are you ready to unleash your potential? Apply now. Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way! BE FEARLESS We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless. BEHAVE LIKE FAMILY We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be. THINK LIKE A FOUNDER The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.

Responsibilities

The Activation Manager will plan and deliver insight-led activations that align with brand objectives and customer needs. They will collaborate with various teams to ensure flawless execution and monitor performance to optimize future activations.