Location: Netherlands
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Agency: Kinesso - Netherlands
Ref#: 20085
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Type of Contract: Regular
As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of your customers along the path to purchase. Our purpose is to help you build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system. Our expert team of specialists deliver integrated initiatives that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively.

ABOUT US:

Kinesso is a specialized marketing services platform that integrates technology, data and inventory to manage audiences for our clients. Kinesso is part of IPG Mediabrands and works for clients such as Nike, Nespresso, Jumbo, Vattenfall.
Kinesso employs talented professionals servicing a range of multinational advertisers. Our work spans too many things to mention, including media planning & buying, research, and analytics. Briefly, though, we devise multi-media communications strategies for some of the world’s most innovative and creative brands.
We are dynamic, empowered and entrepreneurial.
We pride ourselves in being an equal opportunities employer and diversity and inclusion is at the heart of what we believe in. IPG Mediabrands are committed to increasing the diversity of our workforce and welcome applications regardless of gender identity, race, sexual orientation, disability, age, religion or belief.

KEY REQUIREMENTS:

• Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
• Excellent quantitative and analytical skills with the ability to draw conclusions based on data
• Fundamental knowledge of ad targeting methodologies and ad-technology in general
• Experience in digital media account management with stakeholders such as large clients, online advertising agency, network, advertising exchange or optimization firm
• Capable of building consensus among stakeholders and their constituents at all levels
• Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
• Experience with analyzing large data sets and delivering actionable insights
• MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros is a strong plus.
• Ability to investigate, analyze & solve problems, and clearly communicate results
• Desire to work in an entrepreneurial atmosphere and be a self-starter
• Eagerness to get hands-on to figure out how things work
• Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
• Deep understanding of EMEA market digital media ecosystem
• Adtech and martech experience
• Ability to work collaboratively as part of a cross-functional team
• Fluent Dutch

ABOUT THE ROLE:

You will be part of the Kinesso Netherlands team and provide our local and global clients with best-in-class solutions in (omni-channel) programmatic display, mobile, audio, OOH and video campaigns.

KEY RESPONSIBILITIES:

• Oversight of multiple clients and agency teams.
• Ability to prioritize and identify any opportunities to upsell emerging channels like CTV, Audio, Native, Social extension, DOOH, BVOD etc.
• Look at the whole picture of the marketing strategy and analyze programmatic roles in media mix.
• Key support person present at any direct client meeting or agency presentation.
• Building frameworks for client growth through programmatic strategies.
• Build team framework for educational workshops/innovation sessions to clients and agency
• Understand client objectives and challenges including external factors that may impact the client business.
• Investigate and help the team to solve problems and clearly communicate results/solutions.
• Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platform’s functionality, although in-console campaign management may not be a part of this role.
• Strong management skills that help to motivate people, give constructive feedback and coach them with their career progression.
• Ability to forecast and foresee gaps in resources or need for new hires in future and manage accordingly.
• Clear understanding of each person’s workload and responsibility within the AS team - with agility to re-distribute accounts when needed and / or provide extra support to team members by creating a flexible working environment.
• Liaise with the agency and clients at a senior level for any serious matters, foreseen issues, problem solving. Be able to devise and implement problem-solving strategies and solutions that will benefit both the agency and their clients
• Work with agency counterparts to drive better integrations and more streamlined working process.