KEY PERFORMANCE INDICATORS

Performance will be assessed against measures including:

• Achievement of agreed enrolment targets
• Enquiry-to-application and application-to-enrolment conversion rates
• Speed and quality of response to prospective families
• Accuracy and completeness of admissions data
• Effective management of the admissions pipeline
• Family satisfaction and feedback
• Successful delivery of admissions events and engagement activities
• Contribution to pupil retention and re-enrolment

WHAT WE OFFER

Rugby School Dubai offers a competitive remuneration package and the opportunity to play a meaningful role in the growth of an ambitious premium school. As part of Aldar Education, colleagues benefit from ongoing professional development, career progression opportunities and the chance to contribute to one of the UAE’s leading education groups.

SAFEGUARDING

Rugby School Dubai is committed to safeguarding and promoting the welfare of children and young people. All appointments are subject to satisfactory references and appropriate background checks, including DBS, ICPC and local police clearance where applicable.

Admissions, Conversion & Enrolment

• Manage the full admissions journey from initial enquiry through to successful enrolment and onboarding
• Act as a trusted point of contact for prospective families, providing informed and personalised guidance on the School’s curriculum, ethos and wider offering
• Proactively manage the admissions pipeline, ensuring enquiries and applications are progressed promptly
• Support the achievement of individual and whole-school enrolment targets, with a clear focus on enquiry-to-application and application-to-enrolment conversion
• Identify barriers to enrolment and work with relevant teams to resolve them quickly
• Coordinate assessments, interviews, school tours, taster sessions and offer processes
• Maintain regular contact with families throughout the decision-making process, including effective follow-up of outstanding applications and offers
• Support re-enrolment and retention activity, identifying families who may require additional engagement

Family Experience & Relationship Management

• Deliver an exceptional and highly personalised experience that reflects the standards and values of Rugby School Dubai
• Build strong, lasting relationships with prospective and current families
• Conduct engaging school tours that clearly communicate the School’s strengths and distinctive educational offering
• Manage sensitive or complex family enquiries professionally, escalating concerns where appropriate
• Gather and share feedback from prospective families to improve the admissions journey and wider parent experience
• Support new families with a smooth transition into the School and the wider Rugby community

Admissions Events & Community Engagement

• Plan and support open days, assessment days, information sessions and other recruitment events
• Represent the School professionally at external exhibitions, community events and corporate engagement activities
• Work closely with Marketing to support targeted campaigns, lead-generation activity and admissions communications
• Develop relationships with nurseries, relocation companies, corporate partners and community organisations that may support future enrolment
• Support events outside standard working hours where required

Data, Reporting & Pipeline Management

• Maintain accurate and timely records across the School’s admissions and CRM systems
• Monitor enquiry volumes, application progress, conversion rates, withdrawals and enrolment trends
• Produce regular admissions reports and pipeline updates for School leadership
• Use data to identify trends, areas of opportunity and risks to enrolment targets
• Ensure all enquiries, applications and follow-up activity are recorded accurately and managed within agreed service standards
• Maintain the confidentiality and security of family and pupil information at all times

Collaboration & Operational Delivery

• Work closely with academic, finance, marketing, operations and People & Culture teams to ensure a coordinated admissions and onboarding process
• Liaise with academic leaders regarding assessments, year-group capacity and appropriate pupil placement
• Coordinate with Finance on fees, deposits, corporate arrangements and relevant concessions
• Ensure the accurate transfer of pupil information to relevant teams before enrolment
• Contribute to the continuous improvement of admissions processes, systems and communications
• Provide support across the wider admissions and parent-relations function during peak periods
• 
  

.