Reference: Vrg2425102
Job title: Adobe Analytics Consultant
We are seeking a highly skilled and experienced Adobe Analytics Consultant for a future role to join our team. The ideal candidate will be responsible for delivering end-to-end analytics solutions using Adobe Experience Cloud products, with a strong emphasis on Adobe Analytics, Tag Management, Customer Journey Analytics, and associated MarTech platforms.

Key Responsibilities:

• Design, implement, and optimize digital analytics solutions using Adobe Analytics Workspace and Adobe Experience Cloud tools.
• Build and maintain custom dashboards, reports, and advanced analyses in Adobe Analytics.
• Work closely with stakeholders to gather business requirements and translate them into measurement strategies and implementation plans.
• Develop and maintain tagging strategies using Adobe Launch (Tag Manager), Google Tag Manager (GTM), Tealium iQ, Ensighten, and other tag management systems.
• Implement and validate digital data collection using debugging tools such as Adobe Debugger, Adobe Experience Platform Debugger, Charles Proxy, and Fiddler.
• Leverage Adobe Audience Manager, Adobe Target, Adobe Campaign, Adobe Real-Time CDP, and Adobe Journey Optimizer for advanced segmentation, targeting, personalization, and campaign execution.
• Conduct in-depth customer journey analysis using Adobe Customer Journey Analytics.
• Manage and integrate data across systems using tools like Segment, BlueConic, Adobe Data Feeds, and Adobe IMS.
• Utilize tools such as Mixpanel, Heap, and Matomo for supplemental analytics and user behavior insights.
• Collaborate with engineering, marketing, and UX teams to ensure accurate implementation of analytics tags and measurement strategies.
• Support troubleshooting and QA of analytics implementations, ensuring data integrity and quality.
• Provide training and support to stakeholders on Adobe Analytics and related tools.
• Stay current with industry trends and emerging technologies in the digital analytics space, including Adobe Sensei and AI-driven insights.

Required Skills & Qualifications:

• Proven experience in Adobe Analytics implementation, reporting, and analysis.
• Hands-on experience with Adobe Experience Cloud solutions, including Adobe Audience Manager, Adobe Target, Adobe Campaign Standard, Adobe Journey Optimizer, and Adobe Real-Time CDP.
• Strong expertise in tag management tools: Adobe Launch, Google Tag Manager (GTM), Tealium iQ, Ensighten.
• Proficiency with debugging and troubleshooting tools: Charles Proxy, Fiddler, Adobe Debugger, and AEP Debugger.
• Familiarity with supplemental analytics platforms like Mixpanel, Heap, and Matomo.
• Experience with Segment, BlueConic, or similar CDP/data integration tools.
• Strong understanding of digital marketing, campaign tracking, and customer journey mapping.
• Ability to interpret complex data sets and communicate actionable insights to both technical and non-technical stakeholders.
• Excellent written and verbal communication skills.
• Adobe certifications in relevant tools (preferred).
• Adobe Certified Expert (ACE) in Adobe Analytics or related products.
• Experience with Adobe Data Feeds and integration into data lakes or BI tools.
• Knowledge of Adobe Sensei and other AI-powered analytics tools.
• Familiarity with Adobe IMS and enterprise identity management.

Job Types: Full-time, Temporary, Fixed term contract

Education:

• Bachelor’s (preferred)

Experience:

• Adobe Analytics Consultant : 3 years (preferred)

Language:

• English (preferred)

Work authorisation:

• United Kingdom (preferred)

• Design, implement, and optimize digital analytics solutions using Adobe Analytics Workspace and Adobe Experience Cloud tools.
• Build and maintain custom dashboards, reports, and advanced analyses in Adobe Analytics.
• Work closely with stakeholders to gather business requirements and translate them into measurement strategies and implementation plans.
• Develop and maintain tagging strategies using Adobe Launch (Tag Manager), Google Tag Manager (GTM), Tealium iQ, Ensighten, and other tag management systems.
• Implement and validate digital data collection using debugging tools such as Adobe Debugger, Adobe Experience Platform Debugger, Charles Proxy, and Fiddler.
• Leverage Adobe Audience Manager, Adobe Target, Adobe Campaign, Adobe Real-Time CDP, and Adobe Journey Optimizer for advanced segmentation, targeting, personalization, and campaign execution.
• Conduct in-depth customer journey analysis using Adobe Customer Journey Analytics.
• Manage and integrate data across systems using tools like Segment, BlueConic, Adobe Data Feeds, and Adobe IMS.
• Utilize tools such as Mixpanel, Heap, and Matomo for supplemental analytics and user behavior insights.
• Collaborate with engineering, marketing, and UX teams to ensure accurate implementation of analytics tags and measurement strategies.
• Support troubleshooting and QA of analytics implementations, ensuring data integrity and quality.
• Provide training and support to stakeholders on Adobe Analytics and related tools.
• Stay current with industry trends and emerging technologies in the digital analytics space, including Adobe Sensei and AI-driven insights