Adobe Campaign Lead

at  Esolutions

MANDATORY SKILLS : ADOBE SKILLS - AEP,AJO,ACC

Skills and Responsibilities:

STRATEGIC THINKING: STRONG STRATEGIC PLANNING AND EXECUTION SKILLS.

Communication: Excellent verbal and written communication skills.

PROBLEM SOLVING: STRONG ANALYTICAL AND PROBLEM-SOLVING ABILITIES.

Customer Centric: Focus on enhancing customer experience through technology.
Technical Skills: At least 3 years’ experience with Architect Adobe Campaign v6/v7/Standard
At least 3 years to have technical hands-on experience on the Adobe Campaign

AT LEAST 3 YEARS OF INTEGRATION EXPERIENCE INTEGRATING THROUGH API/BATCH/FDA

At least 2 years hands on experience SQL (Oracle / SQL Server /PostgreSQL)

AT LEAST 2 YEARS HANDS ON EXPERIENCE PROGRAMMING EXPERIENCE (JAVASCRIPT / JAVA / VB / C# / PHP) AT LEAST 2 YEARS HANDS ON EXPERIENCE WORKING ON INTERACTION SERVER

At least 2 years hands on experience working on Message Center Well versed with marketing operations, email deliverability

AT LEAST 12 YEARS WORKING EXPERIENCE WITH OTHER ADOBE EXPERIENCE PRODUCTS INCLUDING ANALYTICS, AUDIENCE MANAGER, TARGET, RTCDP

Education: Bachelor’s or master’s degree in computer science, Information Technology, Marketing, or a related field.

CERTIFICATIONS: RELEVANT CERTIFICATIONS IN ADOBE EXPERIENCE PLATFORM, ADOBE CAMPAIGN, AND OTHER MAR TECH TOOLS.

Agile Methodologies: Experience working in Agile development environments.

MARKETING KNOWLEDGE: UNDERSTANDING OF MODERN MARKETING PRINCIPLES AND PRACTICES.

Cloud Platforms: Experience with cloud platforms such as Snowflake, Azure, or Google Cloud.

TECHNICAL SKILLS: GOOD TO HAVE EXPOSURE ON ADOBE CAMPAIGN STANDARD

Good to have exposure on Adobe Campaign

GOOD TO HAVE PAST WORKING EXPERIENCE ON MARKET (MARKETING AUTOMATION)

Good to have exposure on other campaign platform UNICA, A primo Marketing Studio, ELOQUA etc.

PLATFORM MANAGEMENT: OVERSEE THE IMPLEMENTATION, CONFIGURATION, AND OPTIMIZATION OF ADOBE EXPERIENCE PLATFORM, ADOBE JOURNEY OPTIMIZER, WORKFRONT, AND ADOBE CAMPAIGN.

Integration Leadership: Lead the integration of marketing technologies with other enterprise systems (Snowflake, SAS Marketing Automation, Analytics).

DESIGN/ARCHITECT CUSTOM CAMPAIGN DATA MODEL BASED ON REQUIREMENTS. PROVIDE IN-DEPTH KNOWLEDGE OF SOLUTION INTEGRATION BETWEEN CAMPAIGN AEM, CAMPAIGN ANALYTICS, CAMPAIGN TARGET.

Stakeholder Collaboration: Work closely with marketing, IT, and other business units to understand requirements and deliver effective solutions.

Experience:

• Adobe: 10 years (preferred)
• Adobe Journey Optimizer AJO: 10 years (preferred)
• Adobe Campaign Classic ACC: 10 years (preferred)
• Adobe Experience PlatforM AEP: 10 years (preferred

EXPERIENCE: MINIMUM 10 YEARS OF EXPERIENCE IN MAR TECH, WITH AT LEAST 5YEARS IN ARCHITECT/LEAD ROLE.

Certifications: Relevant technical certifications are preferred.

PERFORMANCE ANALYSIS: MONITOR AND ANALYZE THE PERFORMANCE OF MARKETING TECHNOLOGIES, IDENTIFYING OPPORTUNITIES FOR IMPROVEMENT AND IMPLEMENTING SOLUTIONS. BE ABLE TO PROVIDE RECOMMENDATIONS ON PERFORMANCE CONSIDERATIONS FOR RUNNING LARGE, BULK CAMPAIGNS. BE FAMILIAR WITH THE OTHER MARKETING AUTOMATION PLATFORM WITH EXPERIENCE MIGRATING TO ADOBE CAMPAIGN SUITE. AS CAMPAIGN ARCHITECT YOU WILL BE EXPECTED TO WORK WITH INTERNAL STAKEHOLDERS TO UNDERSTAND BUSINESS OBJECTIVES, DEFINE DATA STRATEGY NEEDS, DEVELOP PROJECT SCOPE FOR PERFORMANCE MARKETING AND ANALYTICS PROGRAMS, AND DETERMINE MEASUREMENT STRATEGIES AND REPORTING/COMMUNICATION PROTOCOLS. YOU WILL DEVELOP AND IMPLEMENT STANDARD DIGITAL ANALYTICS TOOLS, INCLUDING ADOBE ANALYTICS AND CAMPAIGN.

Training and Development: Conduct training sessions for end users and team members to ensure effective use of marketing technologies.
Job Type: Full-time
Pay: $125,000.00-$135,000.00 per year

Benefits:

• Dental care
• Extended health care
• Paid time off

Schedule:

• Monday to Friday

Experience:

• Adobe: 10 years (preferred)
• Adobe Journey Optimizer AJO: 10 years (preferred)
• Adobe Campaign Classic ACC: 10 years (preferred)
• Adobe Experience PlatforM AEP: 10 years (preferred)