Reference: Vrg2425105
Job title: Adobe Campaign Manager
We are looking for an experienced and technically proficient Adobe Campaign Manager to lead the planning, execution, and optimization of multi-channel marketing campaigns using Adobe Campaign Classic, Adobe Campaign Standard, and Adobe Journey Optimizer for a futuristic role. The ideal candidate will possess a deep understanding of Adobe Experience Cloud tools, campaign automation, customer segmentation, and cross-channel orchestration. This role requires close collaboration with marketing, CRM, development, and analytics teams to ensure flawless execution and delivery of personalized campaigns at scale.
Key Responsibilities:
- Design, build, execute, and monitor cross-channel marketing campaigns using Adobe Campaign Classic and Adobe Campaign Standard.
- Develop and optimize real-time, personalized customer journeys using Adobe Journey Optimizer in conjunction with Adobe Real-Time CDP and Adobe Target.
- Utilize the Adobe Campaign Email Builder to create responsive, on-brand email templates and campaigns.
- Segment and target audiences using Adobe Audience Manager (AAM) and real-time data sources from Adobe Experience Cloud.
- Configure and debug workflows using Adobe Campaign Workflow Debugger, ensuring logic accuracy, data consistency, and campaign performance.
- Work with developers and engineers to integrate systems using Adobe Campaign APIs and coordinate data flows across marketing platforms.
- Leverage tools like Charles Proxy and Fiddler to troubleshoot delivery, data tracking, or campaign execution issues.
- Monitor campaign performance and KPIs, generating actionable insights to improve engagement, deliverability, and conversions.
- Ensure customer identity resolution and access management through Adobe IMS (Identity Management Services).
- Collaborate with cross-functional teams including CRM, analytics, data science, and creative to align campaign strategies with business objectives.
- Adhere to compliance and privacy policies, ensuring all data handling aligns with regulations (e.g., GDPR, CCPA).
Required Skills & Qualifications:
- 4–7 years of experience managing multi-channel campaigns in Adobe Campaign (Classic & Standard).
- Proven experience with Adobe Journey Optimizer, Adobe Real-Time CDP, and Adobe Target for customer journey design and personalization.
- Proficiency in building and managing workflows using Adobe Campaign Workflow Debugger.
- Hands-on knowledge of Adobe Campaign APIs for integration and automation purposes.
- Strong experience with Adobe Audience Manager (AAM) for segmentation and targeting.
- Comfortable using debugging tools like Charles Proxy and Fiddler to troubleshoot issues.
- Working knowledge of Adobe IMS (Identity Management Services) for authentication and access control.
- Deep understanding of email best practices, deliverability, and performance optimization.
- Ability to manage campaign timelines, QA processes, and stakeholder communications.
- Strong attention to detail, problem-solving, and analytical skills.
- Excellent verbal and written communication skills.
- Adobe Certified Expert (ACE) in Adobe Campaign or other Adobe Experience Cloud tools.
- Experience working in a data-rich environment with complex customer segmentation.
- Familiarity with customer data infrastructure and real-time event-based marketing.
- Understanding of marketing compliance and data governance best practices.
Job Types: Full-time, Temporary, Fixed term contract
Education:
Experience:
- Adobe Campaign Manager : 3 years (preferred)
Language:
Work authorisation:
- United Kingdom (preferred)
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