ABOUT US

We are Excellis Interactive, a specialized technology consulting firm of enterprise usability experts that design and develop user-centric applications, unique to the needs of our clients – and their users.

SKILLS AND TOOLS

• Must have 3+ years’ experience in a campaign management role - ideally in a large B2C consumer company
• Strong familiarity with Adobe Experience Platform (AEP)
• Familiarity with Adobe Journey Optimizer and Adobe Campaign
• Fluency with Adobe preferred, campaign and segment management within on-site and off-site digital or media segmentation is also an added benefit
• Understanding of campaign performance drivers across multiple segments
• Proven ability to communicate and build cross functional relationships
• Demonstrated track record of building and optimizing cross-channel customer and prospect audiences and/or journeys
• Superior organizational skills with ability to manage detailed work
• Creative problem solver, shows perseverance when presented with barriers
• Must be approachable and a strong team player
• Self-starter, works well under pressure and tight deadlines
• Strong written and communication skills are a must
• Strong understanding of multi-touch campaign journeys across digital channels
• Background in mapping campaign lifecycles, content metadata, and governance models
• Knowledge of persona-based content frameworks and dynamic targeting

IN THIS ROLE YOU WILL:

• Work across marketing groups in a matrixed organization structure to execute multi-channel customer segmentation for critical marketing and communications campaigns
• Design and document omni-channel segments that span across channels including digital, app, email, direct mail, SMS, OTM and others
• Works across lines of business to architect centralized audiences for campaigns that touch millions of consumers

JOB RESPONSIBILITIES:

• Build cross channel customer segmentation using Adobe Experience Platform across channels such as digital (.com), app, email, direct mail, SMS and other channels working within the tool to create customer and prospect journeys that will be engaged at multiple touchpoints
• Work across multiple teams (Offshore / India) and Comcast HQ in Philadelphia to vet and finalize requirements, build segments, monitor results, and continuously optimize efforts
• Serve as a partner and resource for Campaign Operations build functions, and data accuracy across India and Comcast HQ and field counterparts
• Work collaboratively with MarTech partners on technical requirements to support new needs and enhancements
• Develop standardized targeting as needed to support the business needs and drive results
• Leverage knowledge of segmentation, testing, predictive analytics, and business intelligence to make suggestions and optimize results