Adobe MarTech Leader at Capgemini Portugal

Atlanta, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Feb, 26

Salary

0.0

Posted On

25 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Innovation, MarTech Ecosystem Leadership, Cross-Functional Collaboration, Customer-Centric Campaign Design, Stakeholder Engagement, Operational Excellence, Digital Transformation, Data-Driven Marketing, CRM, CDP, Analytics, Content Management, Automation, Communication Skills, Stakeholder Management, Industry Experience

Industry

IT Services and IT Consulting

Description

Adobe MarTech Lead We are looking for a Marketing Technology & Strategy Leader to drive the evolution of our marketing capabilities through the smart use of technology, data, and customer insights. This role blends strategic marketing leadership with a strong understanding of the MarTech landscape to shape how we engage customers, personalize experiences, and deliver measurable business impact. You will lead cross-functional teams in designing and executing marketing strategies that are powered by modern platforms, tools, and data ecosystems, ensuring that technology serves as an enabler of creativity, agility, and growth. Why This Role Matters This is a pivotal leadership role for someone who thrives at the intersection of marketing, technology, and customer experience. You’ll shape how we connect with audiences, drive innovation, and future-proof our marketing capabilities. Your role Marketing Strategy & Innovation Lead the development of forward-thinking marketing strategies that leverage technology to enhance customer engagement, personalization, and campaign effectiveness. MarTech Ecosystem Leadership Guide the selection, integration, and optimization of marketing platforms (e.g., CRM, CDP, analytics, content management, automation) to support scalable and data-driven marketing. Cross-Functional Collaboration Partner with product, data, creative, and IT teams to align marketing goals with platform capabilities and customer experience strategies. Customer-Centric Campaign Design Translate business and brand objectives into integrated marketing programs that are insight-driven and performance-focused. Stakeholder Engagement Serve as a strategic advisor to senior marketing and business leaders, helping them understand how to best leverage technology to achieve their goals. Operational Excellence Establish governance, measurement frameworks, and best practices to ensure marketing technology investments deliver ROI and support long-term growth. Your skills and experience 10+ years of experience in marketing leadership roles with exposure to digital transformation and MarTech strategy. Proven track record of leading cross-functional marketing initiatives that blend creativity, data, and technology. Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). Skills & Competencies Strong understanding of the marketing technology landscape and how platforms like CRM, CDP, automation, and analytics drive business value. Platform Expertise: Adobe, Salesforce Marketing Cloud, Sitecore, etc. Ability to connect marketing strategy with customer insights, data, and digital tools. Excellent communication and stakeholder management skills. Experience working across industries such as Retail, CPG, Healthcare, or Telecom is a plus. Life at Capgemini Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer: Flexible work Healthcare including dental, vision, mental health, and well-being programs Financial well-being programs such as 401(k) and Employee Share Ownership Plan Paid time off and paid holidays Paid parental leave Family building benefits like adoption assistance, surrogacy, and cryopreservation Social well-being benefits like subsidized back-up child/elder care and tutoring Mentoring, coaching and learning programs Employee Resource Groups Disaster Relief About Capgemini Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion. Get the future you want | www.capgemini.com Disclaimer Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law. This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship. Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact. Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process. Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.

Responsibilities

Lead the development of marketing strategies that leverage technology to enhance customer engagement and campaign effectiveness. Guide the selection and optimization of marketing platforms to support scalable and data-driven marketing initiatives.