ABOUT NORTHERN

Headquartered in London, Ontario, Northern is an integrated digital solutions agency that specializes in helping leading Commercial and Public Service brands navigate digital change. Leveraging our industry expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. We have strategically assembled a group of innovators who have a passion for technology, design, and improving digital experiences.

KNOWLEDGE, EDUCATION & EXPERIENCE REQUIRED

• 5+ years of hands-on experience with Adobe Analytics and Customer Journey Analytics (Experience Cloud).
• Expertise in Adobe Analytics Workspace, segmentation, calculated metrics, reporting, and Customer Journey Analytics features, including journey mapping, visualization, and event-based tracking.
• Proficiency in JavaScript, HTML, and CSS for custom tracking and tagging implementations.
• Experience with Adobe Launch (or other tag management systems) for scalable and efficient tag deployment.
• In-depth knowledge of web analytics concepts, data collection strategies, attribution modeling, and customer journey analysis.
• Ability to translate business objectives into measurable KPIs and custom reporting frameworks using both Adobe Analytics and Customer Journey Analytics.
• Proven track record of troubleshooting and resolving data discrepancies, optimizing data flows, and implementing scalable solutions to improve analytics infrastructure.
• Excellent communication and presentation skills, with the ability to convey complex technical concepts to both technical and non-technical stakeholders.
• Strong organizational and project management skills, capable of managing multiple projects and initiatives simultaneously.

• Design robust Adobe Analytics and Customer Journey Analytics implementations tailored to client business objectives and customer experience strategies.
• Develop scalable analytics frameworks, including solution design reference documentation (SDR), variable mappings, and detailed tracking plans across both Adobe Analytics and Customer Journey Analytics platforms.
• Lead the design and implementation of cross-channel tracking and customer journey mapping to ensure seamless insights from acquisition to conversion.
• Oversee the configuration, deployment, and management of Adobe Analytics and Customer Journey Analytics within the Adobe Experience Cloud.
• Lead the integration and configuration of data collection strategies for both Adobe Analytics and Customer Journey Analytics, ensuring accurate tracking of customer interactions across digital touchpoints.
• Provide expert guidance on leveraging Adobe Launch (or other tag management systems) for efficient and scalable tag implementation.
• Integrate Adobe Analytics and Customer Journey Analytics with other Adobe Experience Cloud products (e.g., Adobe Target, Audience Manager, Campaign), third-party platforms, and CRM systems.
• Enable customer data activation, including audience segmentation, personalization, and journey-based attribution modeling, to optimize marketing and customer engagement efforts.
• Audit and assess existing implementations of both Adobe Analytics and Customer Journey Analytics to identify and resolve data gaps or inefficiencies.
• Optimize reporting structures, dashboards, and data flows to enhance decision-making capabilities and provide actionable insights for business stakeholders.
• Collaborate closely with marketing, IT, and data teams to define key performance indicators (KPIs), goals, and tracking requirements across both Adobe Analytics and Customer Journey Analytics.
• Act as a strategic advisor to clients, ensuring alignment of analytics and journey solutions with their broader business strategies and objectives.
• Provide hands-on training, mentorship, and workshops to clients and internal teams on best practices for Adobe Analytics and Customer Journey Analytics.
• Develop and deliver comprehensive documentation to support the adoption and effective use of both analytics platforms across teams.