Responsibilities
About the Team The TikTok Shop Europe Business Planning & Operations (BP&O) team plays a key role in driving strategy, market growth, and operational excellence across new and existing markets. Our mission is to accelerate sustainable success in Europe’s dynamic e-commerce landscape through data-driven insights and scalable solutions. Responsibilities: - Collaborate with sales, category, and product teams to design and execute business strategies, including merchant, advertising, and content initiatives to drive growth in EU markets. - Analyse merchant and advertiser segments to generate insights and optimise solutions tailored to different business needs. - Develop and refine growth frameworks based on platform data, user behaviour, and market trends. - Optimise business SOPs, conduct root cause analysis, and provide scalable solutions for cross-market operational challenges. - Build best practices, playbooks, and incentive mechanisms to enable teams and partners to implement effective, data-backed strategies. - Work closely with cross-functional stakeholders including Product, PMs, and Engineering to ensure alignment and execution across markets.
Qualifications
Minimum Qualifications: - Bachelor’s degree or above. - 3+ years of strategy and analytical experience in management consulting and/or leading tech or e-commerce companies. - Strong understanding of e-commerce or digital advertising markets. - Strong data sense and analytical skills, with the ability to derive actionable insights from complex datasets. - Ownership mindset and proactive working style; able to identify challenges, design solutions, and drive initiatives independently. - Passionate about e-commerce and content-driven business models; proactive and self-motivated in a dynamic environment. Preferred Qualifications: - Proficiency in German, French, or Chinese Mandarin is a bonus when communicating with XFN and external partners but not essential.
Job Information
About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Please refer the Job description for details