ABOUT US

This key leadership role is in a high-growth, high-profit portfolio company of big thinkers and big doers. It is a CPG/beverage/dietary supplement company with a history of strong, profitable growth as the number one product and brand in its emerging category. Through its expanding sales and distribution network, the team is positioned to scale existing and new products globally, driving exponential revenue growth. With the leadership team in place, the opportunity is now to execute a scalable retail expansion strategy, optimize sales execution, and maximize category leadership on the path to a lucrative exit.

WHAT YOU’LL DO

We are looking for a highly analytical and versatile Advanced Analyst - Growth Strategy, DTC & Omnichannel to be the strategic right hand to our SVP of Marketing. In this role, you will be responsible for developing and managing the marketing dashboard, ensuring seamless operations across all marketing functions, and providing data-driven insights that guide strategic decisions.
This role requires a master generalist who thrives in a fast-paced environment, driving process improvements and efficiencies within the marketing organization. You will work closely with cross-functional teams to ensure seamless execution of marketing initiatives. The ideal candidate will have a strong foundation in web conversion and performance marketing analytics, paired with hands-on experience in offline and field marketing for DTC brands. This is an opportunity to play a pivotal role in shaping our marketing strategy while leading efforts to drive efficiency, performance, and growth in a rapidly expanding business.

RESPONSIBILITIES

• Data Management - Oversee the collection, management, and analysis of marketing data to provide actionable insights and drive decision-making.
• Campaign Optimization - Implement and manage marketing technology platforms to optimize campaign performance, track KPIs, and enhance ROI.
• Process Improvement - Identify and implement best practices to streamline marketing operations, improve efficiency, and ensure scalability.
• Cross-Functional Collaboration - Partner with marketing, sales, finance, and other departments to align marketing operations with data analytics initiatives.
• Reporting and Analysis - Develop and deliver comprehensive reports and dashboards on marketing performance, trends, and key metrics.
• Technology Integration - Evaluate and integrate new marketing technologies and analytics tools to enhance data capabilities and improve operational effectiveness.
• Budget Management - Manage the marketing budget, ensuring cost-effective solutions and alignment with financial objectives.
• Innovation and Trends - Stay ahead of industry trends, emerging technologies, and best practices in marketing analytics to drive competitive advantage.
• Web Conversion Analytics - Own the entire customer conversion journey online, optimizing site performance, A/B testing, funnel reporting, and attribution modeling.
• Offline Marketing Analytics - Bridge digital and field marketing strategies by building insights across trade shows, sampling events, and other in-market brand activations.