ADVERTISING & MARKETING COPYWRITER - 991600

Job Number: 505400
Work Type: Full Time with Full Benefits
Location: Fort Lauderdale-Davie, Florida
Department: University Relations
Categories: Communications / Public Relations / Marketing

KNOWLEDGE:

1. English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
2. Communications and Media - Knowledge of media production, visual, verbal, and interactive communication, and dissemination techniques and methods. This includes alternative ways to inform and persuade via written, oral, and visual media.
3. Marketing - Knowledge of principles and methods for describing and promoting programs and services in order to achieve desired outcomes.
4. Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes needs assessment, meeting quality standards for services, and evaluation of user satisfaction.

SKILLS:

1. Reading Comprehension - Proficient understanding of written sentences and paragraphs in work- related documents.
2. Writing - Proficient skills in communicating effectively in writing as appropriate for the needs of the audience.
3. Time Management - Proficient skills in managing one’s own time and the time of others.
4. Active Listening - Proficient skills in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
5. Speaking - Proficient skills in talking to others to convey information effectively.
6. Critical Thinking - Proficient skills in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
7. Persuasion - Proficient skills in persuading others to change their minds or behavior.
8. Social Perceptiveness - Proficient skills in being aware of others’ reactions and understanding why they react as they do.

ABILITIES:

1. Written Comprehension - The ability to read and understand information and ideas in writing so others will understand.
2. Written Expression - The ability to communicate information and ideas in writing so others will understand.
3. Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
4. Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
5. Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
6. Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
   Physical Requirements:
7. Near Vision - Must be able to see details at close range (within a few feet of the observer).
8. Speech Recognition - Must be able to identify and understand the speech of another person.
9. Speech Clarity - Must be able to speak clearly so others can understand you.
10. May be required to work nights or weekends.
11. May be exposed to short, intermittent, and/or prolonged periods of sitting and/or standing in performance of job duties.

REQUIRED EDUCATION:

Bachelor’s Degree

REQUIRED EXPERIENCE:

1. Four (4) years’ experience copywriting in an agency environment (either in-house or at an agency).
2. Portfolio required showcasing consistent, proven writing talent (multiple well produced, big idea campaigns).

Please refer the Job description for details