Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

JOB SUMMARY

The Sales Development Advertising Strategist is an outward, forward-thinking partner to Comcast Advertising Sales. By partnering with Advertising Account Executives, the Advertising Strategist will help determine the appropriate strategy, value proposition, and solution to solve the client’s needs/objectives/goals.

SKILLS:

Customer Experience (CX); Market Intelligence; Media Strategies; Innovation; Data Insights; Results-Oriented; Advertising Strategies

EDUCATION

Bachelor’s Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

RELEVANT WORK EXPERIENCE

5-7 Year

• Conducts proactive industry trend analysis (for 1-1 opportunities and 1-to-many opportunities).
• Collaborates with sales and leadership on the market intelligence and POV for Comcast Advertising.
• Collaborates with Data Insights & Innovation and Business Development to help support that vision of new business insights.
• Oversees the kickoff and development of a client’s initial campaign strategy, including attending/conducting the discovery session, building/designing custom strategic PPT inclusive of solutions, and runs as point when partnering with Centers of Excellence as needed.
• Demonstrates an understanding of and an ability to speak to multiple Centers of Excellence within the organization tied to media strategy, creative, sponsorships, data, attribution and audiences across our portfolio of solutions.
• Identifies appropriate time to engage with various Centers of Excellence – Data Insights & Innovation, Promotional/Sponsorship Marketing.
• Develops discovery questions to determine client’s audience goals/value propositions.
• Accompanies Account Executives and participates in client-facing sales presentations/pitches and offers subject matter expertise, insights, and opinions.
• Evaluates previous campaigns and optimizes/identifies upsell opportunities (incl. oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews).