THE ROLE & THE TEAM

As an AI Art Director at Zalando SE, you will help shape the visual narrative of Zalando across multiple channels, with a strong focus on AI-generated content. You will oversee and guide the creation of AI-powered visual assets, ensuring they meet our high standards, align with our global brand visual guidelines, and reflect Zalando’s brand principles. This role blends hands-on creative execution with creative oversight — ensuring that all AI-driven content is innovative, brand-aligned, and resonates with our global audience. You’ll work closely with cross-functional teams and creative partners to deliver cohesive, cutting-edge campaigns and content, staying on top of emerging trends in AI, fashion, and culture.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Oversee the production of AI-generated content across Zalando’s channels, ensuring it consistently reflects our Brand & Visual Guidelines.
• Execute and support the delivery of campaigns (360° when relevant) that combine AI-generated assets with other creative formats.
• Work collaboratively with core creative teams — including strategists, copywriters, producers, art directors, stylists, designers, editors, and more — to integrate AI content seamlessly into campaigns.
• Align AI content production with internal and external creative stakeholders, ensuring brand standards are met at every stage.
• Partner with external directors, photographers, agencies, and AI specialists to produce high-quality, innovative work.
• Monitor and maintain quality control for AI outputs, ensuring they meet KPIs while pushing creative boundaries.
• Stay informed on advancements in AI creative tools and processes, and bring that expertise to elevate our brand storytelling.