At Backcountry, our mission is to connect people to their passions. Our four online stores—
with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.
We are building the next-generation AI operating system for retail—one that automates the manual, streamlines the complex, and empowers teams to focus on high-leverage work.
We are seeking an AI-first PPC Marketing Manager to architect and execute the next generation of performance marketing. This role will lead the design and implementation of automation workflows, custom GPT-based tools, and scripting to improve how paid search campaigns are run and optimized, while also applying hands-on experience with Google Ads, Meta Ads, and other PPC channels.
This role is challenging – above and beyond the day-to-day responsibilities, you’ll have a big role within a fast-paced team.
This position will report into Marketing Leadership.

WHAT YOU GET TO DO EVERY DAY:

• Design, build, and maintain AI-driven automations and workflows for campaign management, bid strategies, and audience targeting using tools like n8n, Chat GPT
• Custom GPT’s, and Python. These will span tools like Excel, Looker, and Slack as well as ad platforms like Google and Meta Ads.
• Launch and optimize campaigns across Google Ads, Meta Ads, and additional platforms
• Apply AI-powered solutions to automate and enhance campaign performance, budget allocation, keyword management, and reporting
• Prototype fast, iterate faster – ship working automation MVP’s within days, not months
• Continuously improve platform tooling by standardizing and evolving internal libraries of reusable automations and GPT’s

WHAT YOU BRING TO THE ROLE:

• 2–4 years of hands-on experience in paid search, PPC, or digital marketing campaign management
• Hands-on experience building workflow automations using tools like n8n.io, Zapier, Make.com, Retool, or similar
• Deep fluency with generative AI tools, including ChatGPT and prompt engineering
• Proficiency with Google Ads, Meta Ads, and other major ad platforms
• Experience integrating multiple systems (e.g., Google Ads, Slack, Looker) into cohesive flows.
• Comfortable with light scripting, API calls, or working with low-code platforms.
• Excellent communication and collaboration skills
• A mindset of experimentation, velocity, and constant improvement