Alma Media is a dynamic digital service business and media company, recognized for its strong capacity for renewal and innovation. Operating across multiple European countries, Alma Media’s portfolio includes a diverse range of media, marketplaces, and information services that enrich the daily lives of millions. Our commitment to courage and cooperation fosters a friendly culture, meaningful work, and opportunities for growth.
We are now seeking an experienced and visionary AI Lead for Marketing and Sales to spearhead the marketing and sales stream of Alma Media’s company-wide AI program. Its scope includes enhancement of workflows related to digital sales channels as well as business-to-business customer processes. This role involves collaborating with sales and marketing leadership to plan and report on the stream’s objectives and key results. The AI Lead will establish a vibrant community across marketing and sales teams in various business units and countries, driving the integration of AI technologies to enhance workflows and achieve business results.
AI Lead for Marketing and Sales reports to Group Chief Digital Officer. Preferred locations include Alma operating countries and cities, including Helsinki, Prague, Bratislava and Tampere.
Alma Media operates through three business segments: Marketplaces, News Media, and Career. Finnish Advertising sales are centralized at the group level under Alma Media Solutions (AMS), which serves as the largest marketing and sales organization within Alma. In the Career segment, marketing and sales processes and tools are being harmonized across regions through the Career United initiative. For other business segments, marketing and sales teams are embedded within their respective business units to ensure alignment with their unique needs.

QUALIFICATIONS:

• Marketing and Sales Experience: Proven track record in marketing and sales roles, with a deep understanding of organizational workflows. Experience with related AI technologies or digital transformation initiatives is highly advantageous.
• Technical Proficiency: Strong enthusiasm for leveraging data, technology, and generative AI to enhance and automate business processes. Familiarity with AI tools and trends in marketing and sales.
• Leadership and Collaboration: Exceptional skills in building and managing communities across diverse teams and geographies.
• Communication: Ability to articulate technical concepts in business terms, build consensus, and influence stakeholders internationally at all levels.
• Strategic and Operational Skills: Ability to combine strategic planning with operational execution, ensuring new AI capabilities integrate with workflows in teams in practice.
• Education: Bachelor’s degree in marketing, business, technology, or a related field. Advanced degrees or certifications in AI, digital marketing, or data analytics are a plus.

• Strategic Planning and Reporting
• Collaborate with sales and marketing leadership to develop and report on the marketing and sales stream plan, defining objectives and key results aligned with Alma Media’s AI program.
• AI Integration into Marketing & Sales Workflows
• Identify and implement opportunities for AI, including generative AI and data-driven technologies, to optimize marketing and sales processes.
• Identify, develop and support reusable AI solutions tailored to specific business needs in partnership with cross-functional teams.
• Community Building and Engagement
• Establish and nurture a dynamic AI-focused network within Alma Media’s marketing and sales teams across various countries and business units.
• Facilitate knowledge sharing, training, and the dissemination of best practices to drive AI adoption and competency development.
• Stakeholder Communication and Advocacy
• Regularly report progress, insights, and impact to the key stakeholders, including Alma’s senior leadership.
• Evangelize the transformative role of AI in marketing and sales across Alma Media, connecting also with partners and relevant industry forums.