AI-Led Marketing Lead - Aussie SaaS Startup at Zipline.io

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

01 Jun, 26

Salary

120000.0

Posted On

03 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, AI-Native Thinking, Growth Marketing, Lead Generation, Pipeline Generation, ICP Targeting, Enterprise Targeting, AI Tools, Automation, System Building, High Agency, Extreme Ownership, Performance Marketing, Conversion Rate Optimization

Industry

Software Development

Description

AI-Led Growth Marketing Lead - Aussie SaaS Start-up - $120k OTE OTE: $120k Based: Sydney CBD Our Health-tech Saas start-up is scaling. Fast 🚀 Big Aussie Health & AgedCare orgs are leaning in. Now we need the person who builds the engine - One that is AI-powered and generate real pipeline: the right ICP and the right stakeholders, at scale 💪 Why Zipline? 📈Rapid (profitable) growth: lots of learning and career opportunities as we scale. 💥Genuine impact: the work you do keeps vulnerable people safe. 🧠 AI-native thinking – we’re leading the AI conversation with Healthcare CEOs. ❌ No games or politics: high performance and high care About You: 📋You’ve built direct B2B marketing campaigns at scale - ideally including events targeting enterprise orgs 🤖 AI-native - You’re constantly experimenting with new, scalable, AI tools and automations. 🚆Growth Marketing Geek - you’re obsessed with the channels, psychology, and sequencing that actually generate qualified leads (not just “activity”) 🎯 Revenue-minded - you think in pipeline $, conversion rates, and ICP-fit - not simply clicks or impressions ⚙️ You build systems, not one-offs ✅ High-agency - using an ‘extreme-ownership’ mindset, you thrive in a fast and fluid environment 🔥 Ambitious - keen to grow quickly as part of a high-performing team. What’s on offer: 💸 Solid package + stock options 💪 You’re in control of your workload and approach 💻 A new Mac or PC 🧠 Free psychology sessions 🧘 Recharge days after periods of intense work 🏖️ Regular Team offsites, inc. a major one in Bali each year 📚 Access to 200+ books in our team Kindle account 🏋️‍♀️ Monthly fitness budget No Fluff.. What’s it REALLY like to work here? At our last offsite, we asked everyone at the company, below are their top themes: 1) High Performance AND High Care “Yes! They can both co-exist!” Nearly everyone mentioned the “feeling” in the team - warmth, humility, absence of ego, and deep respect for one another. Many noted how rare it is to be in a place where they can both perform at a high level and genuinely like the people around them. 2) Radical Transparency & Alignment “Here there is extreme clarity, ownership and honesty.” “Seeing our goals align between snr leadership, investors and the whole team - wow that’s rare” 3) Trusting our special sauce; Consistency Over Hype “It’s clear our snowballing of success isn’t knee jerking to shiny ideas, but sticking to our ‘unique algorithms in disciplined execution” Many noted the calm confidence that comes from knowing how we keep trusting and refining our frameworks and systems work - then “the machine keeps spitting out great stuff.” 4 ) Everyone lives the Innovation Mindset No rigid structures. Everyone owns innovation, not just engineering. Here we uniquely work in hyper cross functional teams - so you’ll see the real-world impact of your work. 5 ) Confidence in the Future The mood across all team members is deeply optimistic. People believe in the company’s mission, trajectory, and ability to execute “The proof is already there - we just keep doing what we are doing.” “It’s not luck; it’s alignment, consistency, and heart.” ___ 👉 Ready to jump into a flexible role with growth potential and real purpose? We’d love to hear from you.

Responsibilities

The main responsibility is to build an AI-powered growth marketing engine designed to generate real pipeline by identifying the right Ideal Customer Profile (ICP) and stakeholders at scale. This involves developing and executing direct B2B marketing campaigns, ideally including enterprise-targeting events.