ABOUT US

ICS.AI is the fastest growing private Artificial Intelligence (AI) company in the UK, transforming how public sector organisations operate and deliver value. With a proven track record in local government, we are scaling our innovative AI solutions further into trusted public sectors, including the education sector. Our core solutions the education are:

• AI Teaching and Learning: Enhancing educational delivery and student engagement
• AI Student Recruitment: Transforming the recruitment and admissions process
• AI Student Services: Streamlining support services and improving student experience

ELIGIBILITY REQUIREMENTS

Applicants must have the legal right to work in the UK. Unfortunately, we cannot offer visa sponsorship for this role

Required Skills / Experience

• Have experience in B2B marketing or lead generation, ideally in education or public sector
• Can deliver targeted marketing strategies that convert prospects into customers
• Understand how to engage with decision-makers through content, events, and personalised campaigns
• Have strong communication skills and can create compelling messaging for education leaders
• Are data-driven and can track campaign performance, making improvements to achieve better results
• Embody an AI-native mindset - comfortable using AI tools to improve efficiency and creativity in marketin

ABOUT THE ROLE

We’re looking for an AI Marketing Executive to join our growing Marketing team. Reporting to the Chief Marketing Officer; you’ll play a vital role in scaling our growth and ensuring clients achieve maximum value from their AI solutions.
This role is focused on creating awareness, engaging sector leaders, and converting prospects into trials - helping organisations take their first step toward AI transformation.
Your primary objective will be to increase the number of successful trials by delivering targeted campaigns, building relationships, and working closely with sales and customer success teams to move prospects through the trial funnel.

KEY RESPONSIBILITIES

• Build targeted marketing campaigns to generate demand for AI trials
• Increase trial volume by identifying, engaging and converting high-value prospects
• Use account-based marketing (ABM) to target key decision-makers in education
• Manage events, webinars, and partnerships to engage education leaders and drive interest
• Build brand awareness in education, positioning ICS.AI as a trusted provider of AI transformation
• Create targeted content, sales enablement materials and customer success stories to showcase the value and impact of AI trials
• Provide tailored marketing content through marketing automation and nurture engagement plans to support trial success and post-trial conversion
• Track and report on trial success metrics, optimising conversion rates
• Use AI-native tools to streamline campaign execution and improve efficiency

Required Skills / Experience

• Have experience in B2B marketing or lead generation, ideally in education or public sector
• Can deliver targeted marketing strategies that convert prospects into customers
• Understand how to engage with decision-makers through content, events, and personalised campaigns
• Have strong communication skills and can create compelling messaging for education leaders
• Are data-driven and can track campaign performance, making improvements to achieve better results
• Embody an AI-native mindset - comfortable using AI tools to improve efficiency and creativity in marketing