COMPANY OVERVIEW

OakWood Designers & Builders Inc., established in 1956, is a family-operated design and build firm within the Liptak Family Group, specializing in architectural 3D design, kitchens and custom cabinetry, home renovations, custom new homes, commercial, and multi-unit income investment properties. With over 69 years of experience and operations from two award-winning locations in Ottawa - the 555 Bank Street Design Studio and the 865 Taylor Creek Drive Headquarters Design Studio - OakWood is committed to excellence and innovation. The company seeks to enhance its market leadership through advanced AI-driven marketing strategies.

JOB SUMMARY

OakWood is seeking a highly intelligent AI expert to develop and implement a state-of-the-art marketing plan utilizing artificial intelligence to elevate the company’s online and overall presence to reflect the position it holds online as the premier design and build construction firm in Ottawa, Canada. This role focuses on leveraging cutting-edge AI technologies for digital optimization, content creation, lead generation, and competitive analysis. The successful candidate will work with existing marketing partners and report directly to leadership while contributing to achieving objectives such as dramatically increasing brand awareness, website traffic, and qualified leads within 12 months, while adhering to all applicable legal and ethical standards, including data privacy regulations under Canadian law.

QUALIFICATIONS AND REQUIREMENTS

• Demonstrate advanced proficiency in AI technologies, including generative AI for content creation, machine learning for data analysis, and tools for marketing automation, personalization, and optimization; familiarity with platforms such as Grok, ChatGPT, and all Google AI, etc. is essential.
• Strong project and time management abilities, with the capacity to handle multiple initiatives simultaneously.
• Strong understanding of digital marketing principles, including SEO, PPC, social media management, and web development; experience in the construction or real estate sector is advantageous but not required.
• Exceptional analytical and creative problem-solving skills, and strategic thinking supported by data-driven decision-making, with the ability to innovate using AI in a fast-paced environment.
• Technical skills in graphic design and proficiency in tools such as Google Analytics, Adobe Suite for design, and video production software; knowledge of web analytics and content management systems.
• Excellent communication skills, both written and verbal, with a professional demeanor suitable for collaboration with internal teams and external partners.
• Ability to work independently in a fast-paced environment while maintaining attention to detail and professionalism.
• Committed to completing the task at hand, regardless of the hour, and does not adhere to a strict clock-watching mentality.
• Must be legally eligible to work in Canada; candidates should be exhibiting high intellectual aptitude through academic achievements, personal projects, or certifications.

• Working with existing marketing partners, develop and execute a comprehensive 12-month AI-optimized marketing strategy, integrating digital channels (e.g., SEO, AIO, social media, websites, Google AdWords, content marketing, email campaigns), traditional methods, community engagement, and public relations to drive brand dominance in Ottawa.
• Utilize advanced AI platforms (e.g., ChatGPT, Grok, and emerging tools) to automate content generation, personalize user experiences, analyze market data, create supporting videos and websites for lead generation, and optimize performance across all marketing efforts.
• Manage and optimize the OakWood.ca website for superior user experience, SEO, and top rankings in Ottawa for all service sectors; monitor and adjust Google AdWords campaigns using AI for targeted keyword bidding and remarketing.
• Produce and distribute at minimum two AI-assisted YouTube videos per week, reformatted for platforms such as Instagram, Facebook, and LinkedIn, etc.; maintain social media accounts with biweekly updates per a content calendar, employing AI for scheduling and engagement analysis.
• Generate one blog post, news report, and media engagement per week using AI for research and distribution; design print and digital ads, manage online review and discussion websites and create drip email campaigns with AI-enhanced personalization.
• Build and manage new websites to support lead generation and search engine rankings; provide marketing support for the Liptak Group of Companies, ensuring alignment with OakWood’s objectives.
• Propose one innovative AI-based marketing idea with a detailed implementation plan each month; track key performance indicators (e.g., website traffic, social media growth, lead conversions) using AI analytics tools, and adjust strategies accordingly.
• Plan and promote events at OakWood’s Design Studios, foster partnerships with influencers and industry stakeholders, and ensure all activities comply with legal requirements.