AI-Native Digital Experience & SEO Automation Lead at Mattermost

, , United States -

Full Time

Start Date

Immediate

Expiry Date

23 May, 26

Salary

120000.0

Posted On

22 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

WordPress, SEO Automation, AI Workflows, Landing Page Creation, Technical SEO, Schema Markup, GA4, GTM, CRO, UX Optimization, Workflow Automation, API Integration, Prompt Engineering, B2B SaaS, HTML/CSS Troubleshooting

Industry

Software Development

Description

At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams. We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success. To learn more, visit www.mattermost.com We are not hiring a traditional SEO specialist. We are hiring an AI-native digital operator who treats AI as infrastructure — not novelty — and owns the website as a performance engine. If you casually experiment with AI, this is not the role. If you design AI workflows, build automations, and continuously optimize digital systems, keep reading. The Role You will own Mattermost.com from a digital performance perspective. This is a hands-on builder role. You execute daily while continuously improving the system behind the execution. You will: Build and maintain pages in WordPress Launch landing pages quickly and efficiently Continuously optimize SEO and search visibility Automate repeatable workflows Design AI-assisted systems that reduce manual effort Treat the website as a growth engine, not a brochure Core Responsibilities 1. WordPress Ownership (Required) Build and update landing pages, blog posts, campaign assets, and conversion flows in WordPress Maintain template consistency, schema integrity, tagging structure, and UX standards QA releases for speed, mobile readiness, accessibility, and conversion logic Collaborate with design and engineering while confidently building within templates independently Troubleshoot HTML/CSS issues without hand-holding Deep WordPress proficiency is non-negotiable. 2. AI-Native SEO & Automation You will architect workflows — not simply “use AI.” Examples of expected ownership: AI-assisted keyword clustering and competitive research Structured prompt frameworks for content briefs and optimization Automated SEO audits AI-assisted schema and metadata generation Workflow automation using tools like n8n, Zapier, Make, APIs, or similar AI-driven analysis of CRO tests and search performance Integration of AI tools into repeatable systems You should be able to clearly articulate: The AI tools you actively use The workflows you’ve built The automations you’ve shipped How AI improved speed, quality, or measurable performance We expect experimentation, iteration, and systems thinking. 3. CRO, UX & Conversion Systems Own optimization of demo flows, navigation, and campaign landing pages Use analytics and AI to identify friction and drop-offs Design and test experiments continuously Partner with demand generation and performance marketing teams to ensure conversion efficiency 4. Analytics & Digital Infrastructure Ensure tagging accuracy in GA4 and GTM Maintain and improve reporting workflows (Looker Studio or similar) Automate reporting and insight generation where possible Partner across Salesforce, Pardot, 6sense, and related systems to ensure digital continuity You think in systems — not one-off fixes. Required Qualifications 3–6 years of B2B SaaS experience in SEO, digital growth, or web operations Deep WordPress proficiency (required) Strong technical SEO expertise (schema, internal linking, crawl logic, indexing) Hands-on GA4 and GTM experience Demonstrated use of AI tools beyond basic experimentation Experience building automation workflows (n8n, Zapier, Make, APIs, etc.) Proven measurable SEO, GEO, AEO, or conversion growth impact This role may require the candidate to obtain and maintain a U.S. security clearance in the future. As such, applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance. What Will Make You Stand Out You’ve built repeatable AI workflows You understand structured prompting and prompt iteration You proactively research and test emerging tools You continuously optimize your own processes You show intellectual curiosity and strong ownership You are deeply committed to mastering AI-driven digital execution What This Role Is Not Not purely content writing Not agency coordination Not light-touch SEO support Not surface-level AI usage This is a builder role. If you believe AI is a daily operating system — not a trend — and you want to build digital infrastructure that powers mission-critical organizations, we’d love to meet you. Why Mattermost We’re on a mission to transform how teams work securely and efficiently. We value innovation, speed, and curiosity, and you’ll be empowered to explore AI-driven approaches that define the future of digital marketing. Mattermost takes a market-based approach to pay, and compensation may vary depending on your location in Canada. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. Posting Range $95,000—$120,000 USD Mattermost is an EEO Employer, we are a remote-first, open-source company. We are continually working to expand our hiring in more countries and regions, ensuring compliance with local laws and regulations, which takes time. Mattermost values your unique perspective—we welcome all applicants. We encourage individuals from all backgrounds to apply and are committed to assessing candidates based on their skills and qualifications. We do not tolerate discrimination against staff or applicants based on race, religion, national origin, age, disability, pregnancy status, veteran status, or other personal characteristics. If you require accommodations during the interview process, please let us know—we’re happy to assist.

Responsibilities

The role involves owning Mattermost.com from a digital performance perspective, requiring hands-on execution in building and maintaining WordPress assets while continuously improving the underlying systems. Key duties include launching landing pages, optimizing SEO, automating workflows, and designing AI-assisted systems to reduce manual effort.