AI Solutions Marketing Specialist

at  Lenovo

REQUIREMENTS:

3+ years of experience in marketing roles, with a focus on technology products or services.
Bachelor’s degree in Marketing, Business, Computer Science, or related field. Master’s degree preferred. Relevant certifications in marketing or AI technologies are a plus.
Strong understanding of artificial intelligence concepts, technologies, and applications.
Good communication skills, with the ability to articulate complex marketing ideas in a clear and concise manner.
Proven track record of developing and executing successful marketing campaigns.
Experience working with cross-functional teams and managing multiple projects simultaneously.
Proficiency in marketing automation tools, CRM systems, and analytics platforms.
Join our team and be part of a forward-thinking company at the forefront of AI innovation! Apply now to make an impact and drive the success of our AI solutions in the market.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Market Research: Conduct market research to identify trends, opportunities, and competitive landscape in the AI solutions market. Analyze customer needs and preferences to inform marketing strategies.
Strategic Planning: Develop strategic marketing plans to promote AI solutions across different channels and target audiences. Define key messaging and positioning for each solution based on market insights.
Content Creation: Create engaging content including blog posts, whitepapers, case studies, and presentations that showcase the capabilities and benefits of our AI solutions. Collaborate with the content team to ensure consistency and quality.
Campaign Development: Plan and execute integrated marketing campaigns to generate awareness and drive demand for AI solutions. Utilize various channels such as digital advertising, email marketing, social media, and events to reach target audiences.
Sales Enablement: Provide sales teams with the necessary tools and materials to effectively sell AI solutions. Develop sales collateral, product demos, and training materials to support the sales process.
Customer Engagement: Work closely with customer success teams to gather customer feedback and success stories. Use this information to create customer testimonials, case studies, and references that demonstrate the value of our AI solutions.
Analytics and Reporting: Track and analyze the performance of marketing campaigns using relevant metrics and KPIs. Provide regular reports and insights to stakeholders to measure ROI and inform future marketing efforts.