JOB DESCRIPTION

We are seeking a highly skilled Website Specialist with expertise in UX design, AI-powered website technologies, information architecture, and localization. The ideal candidate will have a minimum of 5 years of experience in managing and optimizing large-scale websites for international audiences. In this role, you will be responsible for designing, testing, and implementing strategies to improve the usability, functionality, and performance of Alibaba Cloud’s international website. You are passionate in our mission to build an innovative website that drives business goals forward and delivers exceptional user experiences.1. Website Redesign & Optimization:Lead the redesign and continuous improvement of Alibaba Cloud’s international website, ensuring it aligns with global brand standards and user expectations.Develop and implement information architecture and navigation structures to enhance usability and accessibility.Optimize the website for AI-powered personalization , leveraging data-driven insights to deliver tailored content and experiences.2. UX Design & User-Centric Improvements:Conduct user research and usability testing to identify pain points and opportunities for improvement.Collaborate with UX/UI designers to create intuitive, engaging, and visually appealing interfaces.Ensure the website adheres to best practices in responsive design and accessibility standards.3. A/B Testing & Experimentation:Design and execute A/B tests and multivariate experiments to optimize website performance, conversion rates, and user engagement.Analyze test results and implement data-driven changes to improve key metrics such as bounce rate, time on site, and lead generation.4. AI-Powered Website Enhancements:Leverage AI technologies to enhance website functionality, such as chatbots, recommendation engines, and dynamic content delivery.Collaborate with AI and engineering teams to integrate advanced features like predictive analytics, personalized recommendations, and automated workflows.5. Performance Monitoring & Analytics:Use tools like Google Analytics or similar platforms to monitor website performance and user behavior.Track KPIs such as traffic, engagement, conversion rates, and customer satisfaction, providing actionable insights to stakeholders.Continuously iterate on the website based on data-driven findings to improve overall performance.

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