AM - CRM - South at AppsForBharat

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

25 May, 26

Salary

0.0

Posted On

24 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM, Lifecycle Execution, Telugu, Engagement, Retention, Reactivation, Omnichannel Campaign Management, Push Notifications, WhatsApp, SMS, Email, In-App Messaging, MoEngage, CleverTap, WebEngage, Cultural Context

Industry

technology;Information and Internet

Description

Sr. CRM Associate / CRM AM – South Business Location: Bangalore (Office) Department: CRM / Growth About AppsForBharat AppsForBharat is a Bengaluru-based spiritual-tech startup founded in 2020 by Prashant Sachan. Our flagship product, Sri Mandir, enables millions of users to perform online pujas, offer prasad, and access devotional content seamlessly. Mission: To serve the spiritual needs of a billion Indians by building accessible, high-quality digital tools for daily worship. Role Overview We are hiring a Sr. CRM Associate / CRM AM to drive lifecycle execution for the South business, with a strong focus on Telugu-speaking users. This role requires: Deep regional and cultural understanding Strong execution discipline across CRM channels Ability to translate strategy into high-quality lifecycle journeys This is not a translation role. It is a regional lifecycle ownership role focused on engagement, repeat usage, and transaction growth within South cohorts. What You Will Do Drive South Lifecycle Execution Execute CRM journeys across onboarding, engagement, retention, and reactivation Align communication with temple availability and ritual calendars Maintain quality and targeting accuracy across campaigns Regional Personalisation & Cultural Context Segment users based on behavioral and regional affinity Build culturally resonant communication for Telugu users Understand devotional patterns and festival-driven spikes Omnichannel Campaign Management Execute across Push, WhatsApp, SMS, Email, and In-App Manage frequency and fatigue across channels Ensure high delivery accuracy and operational hygiene Support Repeat Revenue Growth Improve repeat transaction rate within South cohorts Support subscription nudges and reactivation flows Track and report performance metrics Operational Excellence Maintain CRM SOPs and campaign QA processes Work within MoEngage (or similar tools) for journey execution Ensure execution velocity during high-traffic events Who You Are 3-5 years experience in CRM / Lifecycle / Growth (B2C/D2C) Fluent in Telugu (mandatory) Strong understanding of Tier 2/3 Bharat user behavior Hands-on CRM tool experience (MoEngage, CleverTap, WebEngage, etc.) Detail-oriented, high ownership mindset Comfortable working in fast-paced, event-driven environments Apply Now Join us to reimagine how Bharat connects with faith, culture, and meaning through the power of design and technology. Email: jasmine@appsforbharat.com One Team. One Goal. Assisting millions on their digital devotional journeys

Responsibilities

The role involves driving the entire customer lifecycle execution for the South business, focusing on onboarding, engagement, retention, and reactivation across various CRM channels. This includes segmenting users and building culturally resonant communication, especially for Telugu speakers.