ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

EXPERIENCES & QUALIFICATIONS

• Experience managing or mentoring cross-functional teams, with a focus on collaboration, performance development, and fostering a culture of accountability and innovation.
• Proven experience in eCommerce, digital marketing, or brand management, preferably within CPG or beauty.
• Strong analytical skills with the ability to interpret data and drive performance.
• Deep understanding of the Amazon ecosystem, including media, content, and retail operations.
• Passion for inclusive beauty and a commitment to serving diverse consumers.
• Excellent communication and project management skills.

JOB PURPOSE

The Shea Moisture Amazon Performance Lead is responsible for driving the end-to-end performance of the Shea Moisture brand on Amazon. This role blends strategic leadership, digital commerce expertise, and cross-functional collaboration to accelerate growth, optimize media investments, and elevate brand equity within the Amazon ecosystem.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Amazon Strategy & Execution: Lead the development and execution of Shea Moisture’s Amazon strategy, including media planning, optimization, and performance tracking. Own the Amazon canvas and ensure alignment with national brand priorities.
• Media Investment & ROI: Manage Amazon media budgets and investments, ensuring efficient spend across categories (Hair, HBL, Face) to meet topline goals. Leverage insights to evolve funnel management and drive conversion.
• Performance Analysis & Forecasting: Monitor POS, forecast trends, and identify growth opportunities. Translate data into actionable insights to inform innovation, bundling strategies, and segmentation.
• Innovation & Launch Support: Partner with brand and innovation teams to support new product launches and restages, ensuring Amazon readiness and visibility.
• Cross-Functional Collaboration: Serve as the connective tissue between internal teams (brand, media, analytics, shopper marketing) and external partners (Amazon, WPP Unite). Lead workshops and planning sessions to align on goals and spark new ideas.
• CONSUMER-CENTRIC STORYTELLING:Champion the voice of the consumer—especially Black women with melanin-rich skin—by ensuring product messaging, claims, and creative assets resonate authentically.