Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
Job Summary
The Analyst, Analytics will help to help continue our expansion in our Analytics Department. The ideal candidate will have an understanding of data analysis with a track record of building successful analytic approaches. digital metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of clients. A major responsibility of this role will be to help build the Horizon Media approach and infrastructure for analytics (of what) on existing clients as well as provide measurement (of what) guidance on new business pitches. This is a unique opportunity for motivated individuals to help drive innovation and thought leadership throughout a vibrant and dynamic organization.
What You’ll Do

50% Data Communication/Cross-Functional Collaboration

• Communicate concise data points, trends and measurement strategies to a broad audience of both technical and non-technical teams Data points of what, measurement strategies of what, technical v non, what are those teams.
• Collaborate with media planning and brand strategy teams to develop KPI’s and reporting methodologies/approaches that match campaign and brand goals

30% KPI/Reporting Methodology Development

• Develop processing workflows for data aggregation, cleansing and harmonization across multiple media platforms which platforms?
• Establish QA protocols to ensure accuracy and data granularity for analyses

Please refer the Job description for details