PREFERRED REQUIREMENTS

• Experience managing business development events/client recognition.
• Proven ability to present complex information in a succinct manner and present to C-Suite executives.
• Experience in real estate and/or finance is an asset.
• Marketing campaign development and execution skills
• Understanding of sales cycles and lead qualification processes
• Digital marketing knowledge including social media and search engine optimization (SEO)

In this diverse role, you will be responsible for:

Lead Generation & Business Support

• Creating and executing marketing campaigns to attract new leads through various channels such as social media, email marketing, webinars, and content marketing.
• Identifying target markets, customer segments, and potential growth areas through market analysis.
• Work in close collaboration with team members, sales, and Senior Leadership Team to manage marketing plan execution and report on success and/or recommend adjustments.
• Manage and support multiple projects at once with strong accountability towards meeting established deadlines while keeping a high quality of output and with minimum oversight.

Content Creation

• Assist in the creation of relevant sales and marketing materials, for both internal and external use. This may include PDFs, presentations, pitch decks, RFPs, and more.
• Own the marketing review and approval of client reporting updates, ensuring copy is consistent, clear, and concisely written, and that best practices are followed.

Online / Digital / PR

• Regular and brand-consistent corporate news updates, shared through our website, social media channels, and networking.
• Management of the MZ website, including regular updates to content and personnel as required. Diagnose and solve for any technical issues or rapid updates required (internal or with a 3rd party agency).
• Management of all non-website digital properties for MZ – including Google, LinkedIn, Twitter, Facebook, tradeshow profiles and documents, and anywhere else our brand appears.

Corporate Brand

• Proactive management of all MarshallZehr brand assets and maintenance of all market positioning and messaging.
• Ensuring the accuracy and consistency in voice and brand for all external facing content through standardization of processes and documents.
• Proactively managing the version control process for all marketing and sales materials, including regular audits of materials for accuracy.
• Routinely manage the installation of signage on relevant development sites and follow up with any issues accordingly.
• Lead the creation of any brand-related materials (such as the corporate swag program, business cards, and other ad hoc needs).
• Engagement and managing of existing or new agency or vendors and relationship execution to assist in the maintenance of our brand.

Events and Sponsorships

• Management of event participation and sponsorship opportunities, including identifying relevant opportunities and planning/executing of the events through completion.
• Attend career fairs to promote MZ’s brand to various audiences.
• Organize and manage MZ business development events/partnership recognition.

Reporting & Technology:

• Tracking key performance indicators (KPIs) related to lead generation, marketing materials and campaigns, providing insights to inform future strategies.
• Responsible for creation and monitoring of the marketing budget.
• Proactive management of content and materials related to MarshallZehr’s technology stack, including Hubspot CRM, TalentLMS, WordPress, and any other tools required to execute the role.