This position is responsible for the research, analysis and evaluation necessary to develop and support new business opportunities within Energy Efficiency (EE), Electric Mobility, and Demand Response groups in all three states. The job will involve working with colleagues in sales, implementation, and marketing to define questions and communicate and implement new initiatives; working with our IT department to define business requirements for databases; and analyzing the data to answer the questions.
Additionally, the individual will develop, implement, and support reporting, analytics and business intelligence solutions to meet the needs of the organization.
This is a hybrid role

QUALIFICATIONS

Technical Knowledge/Skill:

• Knowledge and experience with marketing analytics or program evaluation.
• Knowledge, experience and demonstrated ability in all areas of market analytics and customer insights and work efficiently under pressure.
• Must be customer driven, display initiative, accept responsibility, hold others accountable, participate in and facilitate team effectiveness, think and act analytically.
• Demonstrated ability to make sound decisions to support the mission, work independently and apply knowledge and skill to solve problems.
• Develop and maintain an excellent working relationship with management.
• Demonstrated proficiency in Microsoft Excel, in addition to other Microsoft Office applications (MS Power point, MS Word) and other business system applications.
• Demonstrated technical proficiency in running queries in various systems and data gathering, especially SQL.
• Proficiency with statistical analysis techniques is a plus.
• Knowledge of regulatory processes and environment including the regulatory filing process.
• Effective written and oral communication skills.

Education:

• Bachelor’s degree in Marketing, Business Management, Economics or a related discipline or equivalent experience.

Experience:

• Three (3) Plus years related experience.
• Energy Efficiency, Accounting, Finance, Economics/Mathematics and Market Research experience preferred.

• Responsible for capturing, interpreting, and understanding the needs of the business. Analyzes, evaluates, and documents data requests of business stakeholders to understand and prioritize requests.
• Assists with structuring the data to provide the best insight of data analytics. Combines data from various sources to develop integrated views that can be used to drive the decision-making process.
• Translates business requirements into reporting solutions which meet business objectives.
• Assists in all stages of the analytical project lifecycle from initial concept through implementation.
• Develops new sources of data and methods to improve data collection, analysis, and reporting.
• Monitors the effectiveness of marketing campaigns and makes recommendation to improve their impact.
• Effectively communicates findings/recommendations with peers and senior management regarding analysis of data.
• Researches and recommends new business opportunities and appropriate market segments to target.
• Conducts research, evaluation, and analysis of relevant databases to find consistencies in energy usage that can be used to develop new programs, market new or existing programs and provide leads for the Sales Teams.
• Performs analyses and prepares forecasts and recommendations in the areas of product preferences, coverage, market penetration, market practices and sales trends.
• Conducts detailed quantitative analyses of consumer databases and external data sources and develops data driven insights into customers, their behaviors, preferences and patterns.