POSITION SUMMARY

We are seeking a highly skilled and detail-oriented Research Analyst to join our dynamic team. This role involves understanding consumer decision-making to guide marketing decisions across a variety of product categories. The ideal candidate will have experience in data analysis, research methodologies, and proficiency in analytical tools such as DisplayR, SPSS, Tableau, or similar software.

DESIRED SKILLS & EXPERIENCE

• Experience: 1+ years of experience in research analysis, with proven proficiency in DisplayR, SPSS, Tableau, or similar tools.
• Data Analysis: Analytical skills with the ability to interpret data and derive actionable insights.
• Data Visualization: Demonstrated ability to create impactful visual representations of data to communicate findings clearly.
• Research Methodologies: Familiarity with a variety of research methodologies, including surveys, focus groups, and secondary research.
• Communication: Strong written and verbal communication skills, with the ability to present findings clearly to non-technical stakeholders.
• Attention to Detail: High level of accuracy and attention to detail in data analysis and reporting.
• Problem-Solving: Ability to approach problems with a structured, methodical approach and recommend effective solutions.

REQUIRED SKILLS & EXPERIENCE

• Educational Background: Post-graduate research education is a strong plus.
• Experience with Advanced Analytical Tools: Familiarity with additional analytical software like SPSS, DisplayR, Q, R, Python, or SQL is a plus.
• Project Management: Experience managing multiple research projects simultaneously, ensuring timely delivery and quality results.
  IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its best-in-class brands UM, Initiative, Media Experts, Reprise, MAGNA, Orion, Mediabrands Content Studio, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer packaged goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communications professionals in more than 130 countries. Learn more at www.ipgmediabrands.ca and follow us on LinkedIn: Mediabrands Canada and Instagram: @MediabrandsCanada.

• Data Collection & Analysis: Collect, clean, and analyze data from various sources to identify trends, patterns, and insights.
• Report Generation: Create clear, concise, and actionable reports based on data findings, using software like DisplayR, SPSS, or Tableau.
• Data Visualization: Develop and maintain dashboards and visualizations to communicate complex data insights effectively to stakeholders.
• Statistical Analysis: Use statistical methods to interpret and analyze research data, ensuring accuracy and integrity.
• Survey Analysis: Support market research and survey analysis projects, including questionnaire design, data processing, and reporting.
• Collaboration: Work closely with cross-functional teams, including marketing, product, and senior management, to interpret data findings and guide strategic decisions.
• Data Quality Assurance: Ensure the quality and accuracy of data collected and analyzed across various research projects.
• Process Improvement: Contribute to the enhancement of research methodologies, tools, and processes to improve efficiency and insights.