Analyst-Data Lab-Shanghai at Ipsos Field

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

28 Apr, 26

Salary

0.0

Posted On

28 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Econometrics, Machine Learning, NLP, Data Extraction, Data Cleansing, Data Modeling, Result Visualization, Marketing Effectiveness Analysis, Text Analytics, Sentiment Analysis, Topic Modeling, Clustering, Problem Solving, Communication, Teamwork, Python

Industry

Market Research

Description

Job Responsibilities Apply econometric, machine learning, or NLP methodologies to solve clients' business challenges. Independently complete data extraction, cleansing, modeling, and result visualization, ensuring the accuracy and interpretability of analytical outcomes. Take charge of marketing effectiveness analysis (e.g., Marketing Mix Modeling), text analytics (e.g., sentiment analysis, topic modeling, clustering), and other tasks assigned by the leadership. Translate modeling results into actionable business insights, and assist clients in understanding and applying the analytical findings. Support the standardization and automation of analytical workflows. Job Requirements Bachelor's degree or above in Statistics, Mathematics, Economics, Computer Science, or related fields. At least 2 years of experience in data analysis or modeling, with proficient skills in Python for data processing and modeling. Familiarity with at least one of the following analytical areas: Market segmentation research Media ROI and campaign attribution analysis Natural Language Processing (NLP) (including text cleansing, sentiment analysis, topic modeling, etc.) Strong data sensitivity, clear logical thinking, and excellent problem-solving and learning abilities. Good communication and teamwork skills. CET-6 or above, with the ability to read English documents and reports. Preferred Qualifications Experience in advertising campaign data analysis, media ROI measurement, or market research projects. Familiarity with Bayesian modeling, LLM/NLP frameworks, or cloud-based analytical environments (e.g., AWS/GCP). Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work! The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein. We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace).

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Responsibilities

The analyst will apply econometric, machine learning, or NLP methodologies to address clients' business challenges and will independently handle data extraction, cleansing, modeling, and visualization. They will also translate modeling results into actionable insights and support the standardization and automation of analytical workflows.