Analyst, Digital Analytics Implementation at Invesco Ltd.

Hyderabad, Telangana, India -

Full Time

Start Date

Immediate

Expiry Date

27 Mar, 26

Salary

0.0

Posted On

27 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Analytics, Marketing Operations, Adobe Analytics, Adobe Launch, Web SDKs, Data Collection Strategies, Agile Methodologies, HTML, JavaScript, CSS, jQuery, Tag Management, Data Layer Management, Scrum Principles, Jira, Confluence

Industry

Financial Services

Description

As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco. Job Description Your Team: The Digital Analytics and Marketing Technology Tag Management Specialist plays a key role in the Marketing Analytics team at Invesco, that will impact the pace and success of our Americas and EMEA digital strategy. The Digital Analytics Implementation Team plays a key role development of Analytics Tool that solves the problems of Digital Product Owner, Growth Marketing Teams, Leadership and enabling the Business Strategies and Growth Your Role: We are seeking a highly motivated and detail-oriented professional with a strong background in digital analytics and marketing operations. The ideal candidate will have hands-on experience with Adobe Analytics, Adobe Launch, and Web SDKs, along with a solid understanding of data collection strategies and implementation best practices. Prior experience in the Asset Management or broader Financial Services industry is highly desirable. Candidates should be comfortable working in Agile environments, participating in sprint planning, backlog grooming, and collaborating closely with cross-functional teams including product owners, developers, and QA. A strong ability to translate complex business requirements into actionable analytics solutions, especially in a financial context, will be key to success in this role. You will be responsible for: Collaborate with business stakeholders to gather and understand analytics requirements, ensuring alignment with marketing and digital objectives. Translate business needs into detailed technical specifications using standardized Data Layer Specification (DLS) templates. Design and implement robust tagging solutions using Adobe Launch, Web SDKs, and other relevant tools to support accurate data collection. Monitor analytics reports and dashboards to proactively identify anomalies, data discrepancies, or tracking issues. Troubleshoot and resolve data quality and integrity issues by working closely with development, QA, and analytics teams. The Experience you bring: 3+ years’ experience working with an enterprise web analytics platform including data taxonomy design 3+ years’ experience working with technology and user experience teams Understanding of HTML, JavaScript, CSS, jQuery, REGEX and debugging tools, tag management and web protocols across desktop, mobile web and mobile applications Well versed in working with various Tag Management platforms, like Adobe Launch/Tags, Google Tag Manager and Tealium, with a proficiency in Adobe Launch/Tags desirable. Well versed in working with various Digital Analytics platforms, like Adobe Analytics and Google Analytics, with a proficiency in Adobe Analytics desirable. Proven experience in implementing and deploying analytics and marketing tags for tracking and capturing web analytics data. Develop and modify JavaScript code to support the configuration and integration of tags across multiple digital properties. Data layer management and the creation of technical specifications for the implementation and deployment of Adobe Analytics tagging. Well versed with Scrum Principles and should be able to lead the Scrum Meetings Hands-on experience with Jira and Confluence for Project Management and Documentation QA testing and debugging. Supporting digital campaign marketing and reporting Creating and maintaining detailed documentation (i.e. SDR) Creating documentation of technical specifications for Developers. Implementation and deployment of media tags (i.e. Floodlights, Meta, LinkedIn) Implementation and deployment of new marketing technologies (i.e. Medallia, Infinity Call Tracking) Actively monitor and amend site tags as necessary to meet KPIs and business requirements. Auditing digital tags and documenting the results on a regular basis to ensure that digital tag requests are executed accurately and efficiently, maintaining data integrity. Monitor uptime of analytics platforms, as well as provide direct responsive support and availability for incidents and other urgent analytics, development or operational needs. Participate in analytics architecture and software development activities. Design and create standards for data collection across multiple front-end web and mobile technology platforms. A mind toward innovation in an organization that enables the team to innovate, drive change, and bring revenue to the organization Academic Requirements: Bachelor’s degree in technical or quantitative discipline like mathematics, statistics, computer science or related field Full Time / Part Time Full time Worker Type Employee Job Exempt (Yes / No) No Workplace Model At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least three days a week, with two days working outside an Invesco office. Why Invesco In Invesco, we act with integrity and do meaningful work to create impact for our stakeholders. We believe our culture is stronger when we all feel we belong, and we respect each other’s identities, lives, health, and well-being. We come together to create better solutions for our clients, our business and each other by building on different voices and perspectives. We nurture and encourage each other to ensure our meaningful growth, both personally and professionally. We believe in diverse, inclusive, and supportive workplace where everyone feels equally valued, and this starts at the top with our senior leaders having diversity and inclusion goals. Our global focus on diversity and inclusion has grown exponentially and we encourage connection and community through our many employee-led Business Resource Groups (BRGs). What’s in it for you? As an organization we support personal needs, diverse backgrounds and provide internal networks, as well as opportunities to get involved in the community and in the world. Our benefit policy includes but not limited to: Competitive Compensation Flexible, Hybrid Work 30 days’ Annual Leave + Public Holidays Life Insurance Retirement Planning Group Personal Accident Insurance Medical Insurance for Employee and Family Annual Health Check-up 26 weeks Maternity Leave Paternal Leave Adoption Leave Near site Childcare Facility Employee Assistance Program Study Support Employee Stock Purchase Plan ESG Commitments and Goals Business Resource Groups Career Development Programs Mentoring Programs Invesco Cares Dress for your Day In Invesco, we offer development opportunities that help you thrive as a lifelong learner in a constantly evolving business environment and ensure your constant growth. Our AI enabled learning platform delivers curated content based on your role and interest. We ensure our manager and leaders also have many opportunities to advance their skills and competencies that becomes pivotal in their continuous pursuit of performance excellence. To know more about us About Invesco: https://www.invesco.com/corporate/en/home.html About our Culture: https://www.invesco.com/corporate/en/about-us/our-culture.html About our D&I policy: https://www.invesco.com/corporate/en/our-commitments/diversity-and-inclusion.html About our CR program: https://www.invesco.com/corporate/en/our-commitments/corporate-responsibility.html Apply for the role @ Invesco Careers: https://careers.invesco.com/india/ As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

Responsibilities

The role involves collaborating with business stakeholders to gather analytics requirements and translating them into technical specifications. Additionally, the candidate will design and implement tagging solutions and monitor analytics reports for data integrity.