Analyst, GTM Strategy & Planning at Aptean
Alpharetta, GA 30022, USA -
Full Time


Start Date

Immediate

Expiry Date

17 Jul, 25

Salary

0.0

Posted On

17 Apr, 25

Experience

3 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

ARE YOU READY FOR WHAT’S NEXT, NOW?

We’re looking for a GTM Strategy & Planning Analyst for our office in Alpharetta, GA. The position is fulltime. You’ll join an awesome team to support our growing customer base.

Responsibilities

As a GTM Strategy & Planning Analyst, you will be at the center of the company’s strategic planning engine, supporting high-impact projects that shape how Sales, Marketing, and Services go to market. You’ll analyze market trends, model revenue potential, and help operationalize annual planning processes. This is an excellent opportunity for a strategic thinker with strong analytical skills to gain exposure to executive decision-making and drive meaningful impact.
You’ll report to the Director of GTM Strategy & Planning and work collaboratively with leaders across GTM functions to support territory design, ICP development, forecasting, and market segmentation initiatives.

Key Responsibilities:

  • Conduct market research, TAM/SAM/SOM analysis, and segmentation exercises to inform GTM strategy.
  • Support the annual planning process including data modeling, headcount planning, and territory alignment.
  • Assist with the creation of playbooks and strategic frameworks for new product launches and go-to-market motions.
  • Build and maintain dashboards, reports, and models to support forecasting, KPI tracking, and strategic decision-making.
  • Collaborate with stakeholders across Sales, Marketing, Finance, and Customer Success to gather inputs and validate planning assumptions.
  • Help drive strategic initiatives and OKR tracking across the GTM Strategy team
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