Analyst - Marketing at American Express Company South Africa

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

09 Mar, 26

Salary

0.0

Posted On

09 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Performance Marketing, Analytical Skills, Project Management, Relationship Management, Communication Skills, SEO, SEM, HTML, Social Media Strategies, Customer Experience, Compliance, Innovation, Acquisition Strategies, Financial Acumen, Attention To Detail

Industry

Financial Services

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. Responsibilities: The Digital Acquisition Manager is responsible for driving online Card acquisition of high value customers through executing effective digital marketing strategies. Work with key internal and external stakeholders to drive online acquisitions for all American Express propriety and co-brand products Work with marketing agencies and external partners to create effective digital marketing strategies, execution plan and performance tracking for acquisition campaigns. Optimize marketing investments to drive online acquisitions, increase cost efficiencies and delivering key measurement metrics for card acquisition and performance targets Responsible for managing customer digital experience performance metrics focusing on improving user experiences to drive incremental card applications and new card member accounts which may include monitoring changes in card applications / submissions rate before and after capability enhancement Responsible for optimizing the acquisition funnel and identifying improvement areas in the end-to-end customer journey to drive incremental card applications and new card member accounts Ensuring compliance to all legal and regulatory requirements while keeping customer experience as top priority Understand end to end processes from digital marketing, digital acquisitions, applications processing, gift fulfillment, customer servicing, digital capabilities, operational risk and compliance requirements to ensure project delivery Build strong and effective internal cross line of business and external partners’ relationships to ensure strategy alignment and smooth facilitation of project implementation Manage end-to-end project delivery, project status reporting, risk management and issue escalation, ensuring that projects are delivered timely and within scope Nurture and grow direct report(s) in your team Minimum Qualifications: Degree in Business or Marketing related field Other Requirements: Candidates with prior relevant experience, preferably in consumer marketing and performance marketing will have an advantage. Analytical, sound business and financial acumen, attention to details and comfortable with centralized work processes Self-motivated, with a passion to identify opportunities, propose new concepts to drive innovation and changes in acquisition strategies Excellent Communicator with good relationship management skills and able to effectively manage internal and external partners Flexible, open-minded and proactive under ever-changing environment Ability to work both independently and with a cross-functional business unit Ability to prioritize, work on multiple simultaneous tasks in a matrix and fast moving environment and under pressure to meet multiple deadlines Solid project management and execution experience with growth mindset Strong Will to Win and passion for acquisition marketing Working knowledge on digital marketing and social media strategies Some understanding of web knowledge such as (SEO, SEM, HTML) Familiar with the different media buys across Social and Programmatic activities Understanding of American Express card products, services and benefits and/or understanding of the Financial Services Industry would be an advantage. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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Responsibilities

The Analyst - Marketing is responsible for driving online Card acquisition through effective digital marketing strategies and managing customer digital experience performance metrics. This includes optimizing the acquisition funnel and ensuring compliance with legal and regulatory requirements.