The Marketing Automation and Performance Measurement Department is responsible for executing, securing and automating targeting activities for marketing campaigns and performance measurement. As a Marketing Data Valorization Analyst, you collect and valorize data that comes through different channels. You extract, describe, analyze and interpret the data needed to make informed business decisions. You serve as a data use specialist advisor for practitioners, as well as a resource person for the marketing teams. You interact with many parties involved to understand and communicate issues and influence decision-making. More specifically, you will be required to:

• Provide our partners from marketing teams with advisory services to help them identify relevant targets and optimize their activities, based on data, analytics and performance metrics.
• Secure targeting and performance measurement operations for relationship marketing, digital campaigns and marketing research activities.
• Target and orchestrate Desjardins Group’s relationship and digital marketing activities for all types of communications.
• Measure the performance of relationship marketing activities and digital campaigns using various analyses, and share the results.

• Provide our partners from marketing teams with advisory services to help them identify relevant targets and optimize their activities, based on data, analytics and performance metrics.
• Secure targeting and performance measurement operations for relationship marketing, digital campaigns and marketing research activities.
• Target and orchestrate Desjardins Group’s relationship and digital marketing activities for all types of communications.
• Measure the performance of relationship marketing activities and digital campaigns using various analyses, and share the results