Analyst (Marketing Mix Modeling) at Keen Decision Systems

Cary, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

13 Jan, 26

Salary

0.0

Posted On

15 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Manipulation, Data Management, Excel, PowerPoint, Bayesian Modeling, Marketing Analytics, SaaS Customer Success, Data Cleansing, Model Quality Checks, Troubleshooting, Client Support, Storytelling, Reporting, Optimization, Collaboration, Training

Industry

Advertising Services

Description

Company Description Keen Decision Systems was founded to solve the biggest challenge in marketing: connecting marketing spend to revenue. By deploying our Bayesian modeling suite, companies of any size get actionable insights into where they can best optimize their marketing spend to drive the business outcomes that matter most. Keen is different. As a Inc. 5000 Fastest-Growing Private Company and a Triangle Business Journal Top 10 Best Place to Work, we’re growing quickly. But our growth isn’t the only thing that differentiates us. At Keen, we’re proponents of a Conscious Culture. Conscious Culture is a workforce built on purpose. A Conscious Culture means that time and effort have been invested in making sure that how our company operates is as important as our business outcomes. Because we work smarter Monday-Thursday, we’re able to offer all employees a three-day weekend. Job Description What is an Analyst? As an Analyst, you’re a key enabler in supporting how our customers improve the ways they do Marketing and Media Planning through our powerful Bayesian modeling software called the Keen Platform. Working closely alongside Keen’s Account Directors, you are responsible for supporting the execution of their account strategy within a portfolio of named clients. What you’ll do as an Analyst: We will teach you how to use all the features of the Keen Platform to drive our Client’s desire to measure marketing and make investment decisions differently. Key Services that will be a part of your regular workload in driving the implementation and adoption of the Keen Platform include: Provide and Teach Data Manipulation and Management Services Direct data aggregation, cleansing, and uploading into the Keen Platform Data Source integration support with Client Users Provide and Teach Model Quality Checks The Keen Platform generates a model of the Client’s business - you will review the inputs and outputs of these models to ensure the model meets our quality standards as well as supports our account strategy. QC includes checking for model statistical fit, tactic ROIs, data quality, and narrative support. Collaborate with Sr Analysts to suggest changes to models if needed, to improve model health and support the narrative the Client is looking for. Provide and Teach Support Plan Optimizations You will be responsible for configuring and running Optimized Marketing Plans that align to the Account Director strategy and/or Client’s planning goals You may be called upon to conduct 1:1 Training with Client Users on how to use the Plans feature Keen Platform Provide & Teach Support Narrative & Story-Telling Deck Generation A Plan is only as good as the Story supporting it; you will support the Account Director’s story needs by configuring the Reporting features of the Keen Platform to drive the account strategy. You will also regularly download the PowerPoint Export of the Reports from Keen Platform and develop an initial draft of the story to be used by Account Directors and/or Clients. You will be expected to attend (remotely) key meetings between the Account Director and client contacts such as Top-to-Tops, Quarterly Business Reviews, and other conversations that are informed by and inform the Client Narrative. Ongoing Troubleshooting & Support Troubleshooting with & for clients, supporting, and refining models as needed, ensuring they fit clients’ business objectives and driving success. Monitor model updates for expanding accounts, offering technical support and identifying opportunities for further optimization. Provide feedback to product development for platform enhancements that improve the client experience. Qualifications What characteristics do the best Analysts have? You love business software. You love using it. You want to use it all day. (Because you will!) You love Excel. You love data. You love looking at, organizing, and playing with data in Excel. You love PowerPoint. You know how valuable it is to put together a good deck, and you love doing it. You love to do good work, and it’s the only type of work you do. You love to learn and are a self-starter for learning new things. (We’ll teach you all about Bayesian modeling - unless you teach yourself) 2+ years of experience in a combination of any of the following in academic or professional experience: Marketing Analytics SaaS Customer Success Data Cleansing & Management Additional Information Benefits of Working with Keen: Keen is using advanced methods and we’re looking to you to move us further forward. You’ll have the opportunity to apply yourself to an interesting and rewarding career. Competitive compensation package. Keen’s commitment to a Conscious Culture work environment means that: Our work week is Monday - Thursday. Your Friday is yours to use as you desire. Fully remote work from anywhere within the United States. Requires periodic travel within the United States for in-person collaboration events. Must be authorized to work in the United States. Unfortunately, Keen is not able to provide sponsorship at this time. We hope to be able to do so in the near future! NOTE: If you are a candidate for a job here at Keen and have not interacted with a reputable recruiting firm or directly with a Keen team member with an "@keends.com" email domain, please block and/or report those contacts as spam. Thank you for your time and we look forward to connecting! Keen Decision Systems is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Responsibilities

As an Analyst, you will support customers in improving their Marketing and Media Planning using the Keen Platform. You will be responsible for data management, model quality checks, and optimizing marketing plans while collaborating with Account Directors.