WHO WE ARE

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for talented team members who want to Dream. Do. Grow. with us.
To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.

WHO WE’RE LOOKING FOR

Toyota’s Vehicle Marketing and Communities Department is looking for a passionate and highly motivated Vehicle Marketing and Communities Planner.
The primary responsibility of this role is to be the subject matter expert for the assigned vehicle series, support the development of vehicle marketing strategies, and understand community-based marketing to achieve overall business objectives.
Reporting to the Vehicle Marketing and Communities Manager, the person in this role will support the department’s objectives by creating and executing fully integrated strategic and tactical sales and communication plans for their respective series, including cross-organizational alignment with internal and external stakeholders.

• Collaborate with team members and business partners to manage projects, while ensuring KPIs, deadlines, and budgets are met.
• Represent Toyota and support Toyota’s business and marketing objectives through communication and collaboration with key media, agencies, and/or business partners.
• Support the creation of presentations for TMNA executives, TMC, regional teams, dealers, and business partner audiences.
• Create product and brand strategies across all marketing channels, including advertising, social media, digital, content marketing, and lead generation.
• Identify target customers through research and use insights to develop tailored messaging and strategies.
• Continuously analyze product details, customer needs, competitors, and market trends to guide marketing decisions.
• Use research, market analysis, and team feedback to shape product requirements that align with customer needs.
• Develop and manage detailed product specification documents for marketing materials and training resources.
• Produce reports and analyses on pricing, sales performance, and ROI to support team goals.
• Oversee vehicle prototypes, fleet management, and related requests.
• Build strong relationships across teams to support complex projects and implement product and Community-Based Marketing (CBM) strategies.
• Assist with product launches, ongoing marketing, and lifecycle management across customer and community touchpoints.
• Analyze complex data sets, identify trends, and provide insights that drive strategic decisions and improve processes.