EMARKETER is the leading research, data, and insights provider for marketing, advertising, and commerce professionals. Our data-centric forecasts and rigorous analysis empower strategic decisions for brands, agencies, media platforms, technology companies, and more. With a strong focus on the transformation of digital advertising and ecommerce, EMARKETER’s forecasts, reports, and benchmarks enable global companies to anticipate tomorrow’s market trends for confidence today. EMARKETER is a division of Axel Springer SE, one of Europe’s largest media companies.
We’re hiring an Analyst/ Writer, Media Content to join our Media Content team at EMARKETER.

DESIRED SKILLS & EXPERIENCE:

• 2-3 years of experience in creating B2C or B2B digital content for a media brand or within a content marketing department.
• Experience creating compelling stories from data-driven insights.
• Has covered industry developments in the digital marketing, advertising, commerce, and technology landscape.
• Experience using generative AI and LLMs for content applications.
• Experience speaking on podcasts, webinars or industry events as a moderator or a presenter.

THE ROLE AND TEAM:

As an Analyst on our Media Content team, you will write articles to support our ad-supported portfolio of newsletters, as well as longform guides and research reports to support our sponsored content program. In this role, you will also be responsible for supporting our events and multimedia programs as webinar moderator, podcast guest and moderator at industry events.

KEY RESPONSIBILITIES:

• Develop, research and write content for newsletters, articles, white papers and custom research reports.
• Analyze data for sponsored research programs.
• Uses generative AI to improve quality and efficiency of content production.
• Measures the impact of their content and suggests changes to improve performance.
• Moderates webinars, appears on EMARKETER podcast and participates in industry events as a subject matter expert.
• Builds an audience for their insights, especially on social media platforms like LinkedIN.