DESCRIPTION:

• Provide input into the development of marketing plan that plays a role in effective product development, launch and quality adoption within the High Value segment
• Monitor projects and ensure they are delivered to budget and on time.
• Implement marketing strategies and initiatives to drive acquisition, usage and revenue growth of MTNNs High Value Segment customers.
• Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
• Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
• Continuously identify, review and monitor demographic profiles of the High Value segment customers
• Work with the Youth Segment Manager in the development of advertising/communication concepts in support of MTN’s brand building initiatives that can be successfully executed in the High Value market placeMaintain and build the High Value brand through advertising, media and any other marketing means while managing relationship with key media agencies on a daily basis.

EDUCATION:

• First degree in any related disciplineFluent in English

EXPERIENCE:

3-7 years’ experience which includes:

• Customer contact and understanding of consumers
• Marketing plans, advertising materials and product life cycle monitoring
• Experience in Telecommunications Industry/FMCG

Please refer the Job description for details