Analytics Manager at Minute Media
London EC1V 0AT, , United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

03 Oct, 25

Salary

0.0

Posted On

04 Jul, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

Minute Media is a leading global sports content and technology company. We create authentic stories from diverse perspectives across our portfolio of content brands, which include Sports Illustrated, The Players’ Tribune, 90min, FanSided, and Mental Floss.
We are looking for an experienced and data-driven Analytics Manager to lead insights across our Owned & Operated digital platforms. In this role, you will champion subscription analytics, optimise paywall performance, and elevate newsletter engagement through actionable data. You’ll work closely with editorial, growth, and product teams to drive strategies that increase subscriber acquisition, boost retention, and enrich the experience for our free and paid users in a fast-paced digital media environment.

Responsibilities
  • Own the analytics roadmap for Content, Growth/SEO, Syndication, and Product; triage requests, balance quick wins vs. foundational work, and communicate priorities and trade-offs.
  • Collaborate closely with editorial, growth marketing, and product teams to develop data-informed engagement strategies for subscribers, ensuring content and feature enhancements are aligned with user data and feedback.
  • Ensure robust tracking and data quality across all owned & operated activities , working with data engineering to enhance our analytics infrastructure as needed.
  • Design and interpret A/B tests and experiments on pricing strategies, freemium vs. premium content models, trial offers, content gating, and other monetization levers, translating results into actionable insights that refine our subscription and overall revenue strategy.
  • Analyse subscriber funnels and conversion rates across our paywalls, newsletter subscriptions and sign-up flows, identifying drop-off points and opportunities to improve conversion. Utilize predictive analytics to identify at-risk subscribers and inform proactive retention initiatives that reduce churn.
  • Monitor key audience metrics across all owned & operated activities to uncover trends in content consumption and user behaviour, translating data into recommendations that improve user experience and monetisation.
  • Manage, mentor, and coach a high-performing team of analysts; set clear OKRs, run regular 1-1s with actionable feedback, and complete performance reviews.
  • Develop and maintain holistic dashboards and reports spanning the entire O&O ecosystem—lifecycle marketing & CRM, content performance, SEO/organic growth, syndication revenue, product engagement, and data-infrastructure health.
    Stay up-to-date with industry best practices in subscription analytics and digital publishing, applying new insights and tools to continuously improve our analytics approach.
    Requirements:
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