GENERAL INFORMATION

Req #
WD00079977
Career area:
Marketing
Country/Region:
Australia
State:
New South Wales
City:
North Sydney
Date:
Monday, March 17, 2025
Working time:
Full-time

Additional Locations:

• Australia - New South Wales - North Sydney

DESCRIPTION AND REQUIREMENTS

Developing B2B marketing strategies, tactics and plans to elevate Lenovo commercial branding and enhance thought leadership image in the B2B market.

• Aligned with GTAP team on driving ABM, leveraging marketing automation tools to nurture leads and joint customer events to strengthen Lenovo’s presence in key industry events.
• Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders.
• Attend and participate in all MBR and provide marketing input and advice
• Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.
• Elaborate joint marketing approach with Alliance Partners (e.g. Microsoft, Intel) at ANZ level.
• Plan and execute key events for customers in Enterprise and Education sector customers.
• Drive demand for Services & Solutions across Enterprise and Education segments.
• Lead all strategic projects roll out in ANZ including Think WW campaign.

Align with other functions (Procurement, Sales, etc.) to make marketing initiatives work and effective

• Manage the ANZ commercial marketing team to drive alignment with the ANZ CGMs and GTAP Commercial marketing.

Additional Locations:

• Australia - New South Wales - North Sydney
• Australia
• Australia - New South Wales
• Australia - New South Wales - North Sydney

Please refer the Job description for details