APAC Associate Director / Senior Manager – Consumer Insights at NielsenIQ

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

29 Jun, 26

Salary

0.0

Posted On

31 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Client Leadership, Strategic Consulting, Commercial Ownership, Proposal Development, Solution Design, Data Integration, Advanced Analytics, Segmentation, Modeling, Stakeholder Management, Custom Research Methodologies, CX, Brand Equity, Pricing, Market Research, Consumer Insights

Industry

Software Development

Description

Job Description NIQ is seeking an experienced Associate Director / Senior Manager – Consumer Insights to lead high impact research engagements across key APAC markets. This is a regional individual contributor role with strong international exposure across Technology, Telecom, Automotive, and Financial Services industries. You will partner closely with Global and Regional HQ clients, driving large-scale, multimarket research programs and enabling clients to unlock consumer, brand, and category growth using NIQ’s Full View™ insights. This role is ideal for a senior insights professional who thrives on expertise, influence, and commercial ownership—without direct people management responsibilities—while navigating multi-country stakeholders and driving strategic business outcomes. Key Responsibilities Client Leadership & Strategic Consulting Serve as the insights partner for regional & global client headquarters across APAC. Be part of strategic discussions with internal senior stakeholders across Technology, Telecom, Automotive & Financial Services sectors. Act as a trusted advisor, anticipating client needs and shaping long-term solutions Commercial & Proposal Ownership Identify and convert regional growth opportunities across existing and new accounts. Lead proposal development, costing, and solution design for multi-market initiatives. Partner with commercial teams to drive revenue growth and strengthen client portfolios. Present NIQ capabilities and leading edge digital and AI solutions to clients and support partnership expansion. Insights Integration & Innovation Bring NIQ’s Full View™ to life by integrating across multiple data sources. Leverage advanced analytics, segmentation, and modeling to deliver deeper value. Advocate new methodologies, digital solutions, and best-practice frameworks across markets. Internal Collaboration Collaborate closely with APAC country teams, global COEs, operations, and analytics teams. Mentor and guide junior team members indirectly through expertise and project leadership. Contribute to thought leadership initiatives, case studies, and regional knowledge sharing. Qualifications 8–12+ years of experience in Market Research / Consumer Insights / Analytics preferably across key APAC markets Strong experience working with Technology, Telecom, Automotive, or Financial Services clients. Proven track record in managing multi-country projects and senior client engagements. Strong analytical capabilities with expertise in custom research methodologies (CX, segmentation, brand equity, pricing etc.). Commercial acumen with experience leading proposals and multimarket pitches. Highly structured, data driven, and outcome focused, with a strong bias toward clarity, prioritization, and action Exceptional stakeholder management skills, with the ability to influence and communicate effectively at senior and executive levels, both internally and with clients Demonstrated success driving impact across multimarket or regional environments is preferred This is a regional role and is open to candidates based in any Southeast Asia market, including Singapore, Malaysia, Indonesia, Vietnam, Thailand, and the Philippines. Additional Information Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies. About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Responsibilities

This role involves leading high-impact research engagements across APAC markets, serving as the insights partner for regional and global client headquarters, and driving large-scale, multi-market research programs using NIQ’s Full View™ insights. Responsibilities also include identifying growth opportunities, leading proposal development, and integrating various data sources to deliver deeper analytical value.