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App growth Analyst at Thakral One

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

11 May, 26

Salary

0.0

Posted On

10 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

App Funnel Optimization, Cohort Analysis, Segmentation Analysis, A/B Testing, Multivariate Testing, Push Notifications, SMS, Email Marketing, User Retention, LTV, Mobile Analytics, Braze, Google Analytics, Experimentation, Performance Marketing, Data Analysis

Industry

IT Services and IT Consulting

Description

Job Description: App funnel optimization Identify high-impact growth opportunities using funnel, cohort, and segmentation analysis; translate insights into testable hypotheses. Design and run a structured experimentation program (A/B, multivariate where relevant) Outbound channel optimization (Push notifications, SMS, email) Improve targeting, timing, frequency, and personalization to drive retention and LTV Build segment strategies + suppression/fatigue controls to protect user experience Measurement & growth performance management Own growth KPIs (e.g., MAU, retention, conversion, ARPU/LTV) Maintain dashboards and run weekly/monthly performance reviews with clear actions Work closely with data, product, and marketing teams to identify high-ROI levers for in-app engagement and monetization. Analyze user behavior and cohorts to uncover friction points and improve lifetime value (LTV). Establish reusable playbooks (experiment templates, segmentation standards, campaign QA checklist, post-test learnings repository). Skills/Experience 7–10 years experience in growth analytics, experimentation, lifecycle CRM, performance marketing analytics, or product analytics for a consumer app. Proven record in driving MAU, retention, and conversion for consumer apps (telecom, fintech, or digital platforms preferred) Strong knowledge of mobile analytics (Braze, Google analytics etc)

Responsibilities

The App Growth Analyst will identify high-impact growth opportunities through funnel and cohort analysis and design structured experimentation programs. They will also manage growth KPIs and collaborate with various teams to enhance user engagement and monetization.